ASOS.com
ASOS.com's Overview
ASOS (AsSeenOnScreen) is a British online fashion and cosmetic retailer primarily aimed at young adults. Founded in 2000 in London, the company sells over 850 brands as well as its own range of clothing and accessories. ASOS ships to 196 countries from fulfilment centres in the UK, US and Europe, offering a vast selection of fashion-forward apparel, footwear, accessories, and beauty products through its website and mobile apps. It is known for its trend-driven styles, inclusive sizing (ASOS Curve, Tall, Petite, Maternity), and focus on the digital shopping experience.
Where is ASOS.com's Headquarters?
HQ Function
Serves as the central hub for global operations, strategic decision-making, design, buying, merchandising, marketing, technology development, and corporate functions.
Notable Features:
Greater London House is a Grade II listed Art Deco building, formerly the Carreras Cigarette Factory. It features Egyptian-revival detailing, including two large bronze cat statues flanking the entrance, often referred to as the 'Black Cat Building'. Internally, it's a modern, open-plan office space designed to foster collaboration.
Work Culture:
ASOS promotes a fast-paced, dynamic, and creative work environment. The culture emphasizes innovation, collaboration, diversity, and authenticity, encouraging employees to be passionate about fashion, technology, and the customer experience.
HQ Significance:
The London HQ is crucial for setting ASOS's global strategy, brand identity, product design, and technological innovation, directly influencing its worldwide operations and market positioning as a leading online fashion retailer.
Values Reflected in HQ: The choice of a landmark, creatively repurposed building reflects ASOS's blend of established presence and innovative, fashion-forward thinking. The vibrant interior design supports its values of creativity, collaboration, and dynamism.
Location:
ASOS has a significant global presence, shipping to over 190 countries worldwide. Its e-commerce platform is supported by strategically located fulfillment centers in the UK, Europe (Germany, Netherlands), and the US (Atlanta). While its corporate headquarters and primary tech hubs are in the UK, ASOS maintains localized websites and mobile apps for key international markets (e.g., US, France, Germany, Australia) and supports global operations through international customer care teams and regional marketing efforts.
Street Address:
Greater London House, Hampstead Road
City:
London
State/Province:
Greater London
Country:
United Kingdom
ASOS.com's Global Presence
Birmingham, UK
Address: The Custard Factory, Gibb Street, Digbeth, Birmingham, B9 4AA, UK
To tap into the UK's diverse tech talent pool outside of London, drive technological innovation, and support the company's digital transformation initiatives.
Berlin, Germany
Address: Specific street address not publicly listed for general inquiries; operates from a central Berlin location.
To strengthen ASOS's brand presence and market share in key European markets, tailor offerings to local consumer preferences, and manage regional customer engagement strategies.
Leavesden, Watford, UK
Address: ASOS Customer Care, Building 3, Gartmore House, Trilogy, Hatters Lane, Watford, WD18 8YG, UK
To deliver high-quality customer service for UK and other global customers, contributing to customer satisfaction and loyalty, and gathering valuable customer feedback.
Buying Intent Signals for ASOS.com
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Executive Team of ASOS.com
As of April 2025, ASOS.com' leadership includes:
Investors of ASOS.com
ASOS.com has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
ASOS has undergone notable leadership adjustments over the past year, particularly within its financial and people operations, reflecting its focus on navigating market challenges and executing its turnaround strategy. These changes aim to bolster the executive team's capabilities for future growth and profitability.
Departures
New Appointments:
Technology (Tech Stack) used by ASOS.com
Discover the tools ASOS.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ASOS.com Email Formats and Examples
ASOS commonly uses the 'first.last@asos.com' email format for its employees. This is a widely adopted pattern in many corporations for professional communication. While this is the most prevalent format, variations might exist for specific departments, roles, or legacy systems.
first.last@asos.com
Format
jane.doe@asos.com
Example
85%
Success rate
News and media
Reuters • May 21, 2024
ASOS news title: ASOS sticks to FY guidance as turnaround plan on track
ASOS reported a 18% fall in first-half sales but maintained its full-year guidance, indicating its turnaround plan focusing on profitability and inventory reduction is progressing. The company highlighted positive active customer growth in Q2 and improvements in core profitability metrics....more
FashionUnited • May 1, 2024
ASOS news title: Asos appoints new interim CFO
ASOS announced the appointment of Sean Glithero as its new interim chief financial officer, effective May 1, 2024. He succeeded Katy Mecklenburgh, who had been serving in the interim role since October 2022 and will return to her previous role as director of group finance....more
Retail Gazette • April 16, 2024
ASOS news title: Asos inks US and Canada partnerships with PacSun and Nordstrom
ASOS has partnered with US retailers PacSun and Nordstrom to sell its own-brand products in their stores and online. This move marks ASOS's first physical presence in the US and Canada, aiming to broaden its reach and customer base in North America....more
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