ASOCS
ASOCS's Overview
ASOS is a global online fashion and beauty retailer headquartered in London, UK. Founded in 2000, ASOS primarily targets young adults, offering over 85,000 branded and own-label products through its websites and mobile apps. The company ships to over 200 countries and territories from fulfillment centers in the UK, US, and Europe. ASOS aims to be the world's number-one destination for fashion-loving 20-somethings, providing a unique and diverse range of products, including clothing, footwear, accessories, activewear, and beauty items, catering to various styles, sizes (including ASOS Curve, Tall, Petite, and Maternity ranges), and price points.
Where is ASOCS's Headquarters?
HQ Function
Serves as the central hub for ASOS's global operations, including design, buying, merchandising, marketing, technology, and corporate functions.
Notable Features:
Greater London House is an iconic Art Deco building, formerly the Carreras Cigarette Factory, known for its distinctive Egyptian-style black cat statues. The interior is modern and designed to foster creativity and collaboration.
Work Culture:
ASOS promotes a fast-paced, dynamic, and creative work environment. The culture emphasizes innovation, collaboration, and a passion for fashion and technology. Employees often describe it as vibrant and inclusive, with a focus on empowering individuals.
HQ Significance:
The headquarters is crucial for ASOS's brand identity, strategic decision-making, and maintaining its position at the forefront of online fashion retail. It's where global strategies are developed and key creative and technological innovations are driven.
Values Reflected in HQ: The blend of historic architecture with modern, vibrant interiors reflects ASOS's respect for heritage combined with a forward-looking, innovative, and creative approach. The open-plan spaces encourage collaboration, a key ASOS value.
Location:
ASOS operates as a global e-commerce powerhouse, serving customers in over 200 countries and territories. While its headquarters are in the UK, its reach is supported by strategically located fulfilment centers in the UK (Lichfield), Europe (Germany), and the USA (Georgia). ASOS offers localized websites and apps in multiple languages and currencies, along with global marketing, customer care, and technology teams that support its international operations and growth ambitions worldwide.
Street Address:
Greater London House, Hampstead Road
City:
London
State/Province:
England
Country:
United Kingdom
ASOCS's Global Presence
Birmingham, England, United Kingdom
Address: The Custard Factory, Gibb Street, Birmingham, B9 4AA
To leverage regional tech talent, support ASOS's platform development, and enhance customer service capabilities.
Lichfield, Staffordshire, United Kingdom
Address: Fradley Park, Lichfield, Staffordshire, WS13 8SY, United Kingdom
Manages the storage, picking, packing, and dispatch of orders for customers primarily in the UK and parts of Europe.
Union City, Georgia, USA
Address: 4300 R G Skinner Pkwy, Union City, GA 30291, USA
Supports ASOS's growth strategy in the North American market by providing localized logistics and improving customer experience.
Brieselang, Germany
Address: ASOS Eurohub 2, Am Magna Park 1, 14656 Brieselang, Germany
Serves customers across continental Europe, aiming to improve delivery times, capacity, and service efficiency for European markets.
Buying Intent Signals for ASOCS
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Executive Team of ASOCS
As of April 2025, ASOCS' leadership includes:
Investors of ASOCS
ASOCS has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, ASOS has seen a key transition in its finance leadership, with the departure of its Chief Financial Officer and the appointment of an Interim Chief Financial Officer.
Departures
New Appointments:
Technology (Tech Stack) used by ASOCS
Discover the tools ASOCS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ASOCS Email Formats and Examples
ASOS typically uses a standard corporate email format, most commonly combining the employee's first name and last name, separated by a dot. This format is widely used for professional communication.
[first].[last]@asos.com
Format
jane.doe@asos.com
Example
85%
Success rate
News and media
Reuters • May 22, 2024
ASOS news: ASOS posts smaller first-half loss on turnaround plan
ASOS reported a narrowed pretax loss of £120 million for the first half of its fiscal year, attributing the improvement to progress in its turnaround plan. This plan includes reducing inventory, cutting costs, and focusing on profitability. While sales declined 18%, the company emphasized its shift towards a more profitable sales base and reiterated its full-year guidance....more
Drapers • March 13, 2024
ASOS news: CEO outlines progress on 'Back to Fashion' strategy
ASOS CEO José Antonio Ramos Calamonte provided an update on the company's 'Back to Fashion' strategy at the Shoptalk Europe conference. He highlighted efforts to improve speed-to-market for new products, refine the product assortment to better match core customer demand, and enhance customer engagement through more inspiring content and a focus on its 20-something audience....more
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