HQ Function

Current functions include product design, brand management, e-commerce operations, marketing, and wholesale partnership management.

Notable Features:

Their former North Loop flagship store was known for its minimalist, Scandinavian-inspired design, reflecting the brand's aesthetic and connection to northern climates. It served as a community hub and a physical embodiment of the brand.

Work Culture:

The work culture is likely mission-driven, emphasizing sustainability, quality craftsmanship, and a passion for the outdoors. With the shift to e-commerce, there may be a greater emphasis on digital innovation and remote collaboration.

HQ Significance:

Minneapolis, as their base, grounds the company in a 'Northern' city, aligning with their brand identity. The strategic pivot from physical retail to a digital-first model reflects adaptability and a focus on broader market reach.

Values Reflected in HQ: The company's operations and brand messaging reflect a commitment to environmental stewardship, quality, durability, and the unique culture of the North.

Location:

Askov Finlayson primarily serves customers globally through its e-commerce platform, shipping its products internationally. Their wholesale partnerships may also extend their reach into various retail locations. While their physical operations are centered in the USA, their brand and mission to 'Keep The North Cold' resonate with an international audience concerned with climate change and quality outdoor gear.

Street Address:

N/A (Post-Retail Closure; operations managed from Minneapolis)

City:

Minneapolis

State/Province:

MN

Country:

USA