AskNicely
AskNicely's Overview
AskNicely is a customer experience (CX) platform designed to help businesses improve customer loyalty and retention by collecting and acting on real-time customer feedback. It specializes in Net Promoter Score (NPS) surveys, customer satisfaction (CSAT), and Customer Effort Score (CES) measurement. The platform enables companies to automatically gather feedback at key journey points, identify promoters, detractors, and passive customers, and empowers frontline teams to take immediate action to address issues, recognize good service, or leverage positive feedback. AskNicely aims to make customer feedback simple, actionable, and integrated into daily workflows for businesses of all sizes.
Where is AskNicely's Headquarters?
HQ Function
The Portland office serves as a key hub for North American operations, including sales, marketing, customer success, and strategic leadership.
Notable Features:
Located in a vibrant tech-friendly area of Portland, the office likely offers modern amenities and collaborative workspaces typical of SaaS companies, potentially within a shared or flexible office environment that encourages innovation.
Work Culture:
AskNicely fosters a customer-centric, innovative, and results-driven work culture. Emphasis is placed on empowering employees, collaboration, and helping businesses worldwide improve their customer relationships.
HQ Significance:
Portland's growing reputation as a tech hub provides access to skilled talent and a supportive ecosystem for SaaS companies, making it a strategic location for AskNicely's North American and global expansion.
Values Reflected in HQ: The choice of a dynamic urban location likely reflects values of innovation, accessibility, community engagement, and a forward-thinking approach to business.
Location:
AskNicely operates globally with key office hubs in North America (Portland), Asia-Pacific (Auckland), and EMEA (Amsterdam). These offices support a worldwide customer base by providing localized sales, customer success, and support, complemented by a distributed team contributing to product development and operations. This structure allows AskNicely to serve businesses across various time zones and cater to regional market specificities.
Street Address:
205 NW 4th Ave (Note: This is a common address for co-working/flexible office spaces, actual suite may vary)
City:
Portland
State/Province:
Oregon
Country:
USA
AskNicely's Global Presence
Auckland, New Zealand
Address: Level 4, 125 Queen Street, Auckland CBD, Auckland 1010, New Zealand (May be a flexible/shared office space)
Serves as a strategic hub for innovation and engineering talent, while also driving growth and customer support within the APAC market.
Amsterdam, Netherlands
Address: Weesperstraat 61-105, 1018 VN Amsterdam, Netherlands (Likely a WeWork or similar flexible office space)
Facilitates AskNicely's expansion and service delivery across Europe, tailoring its customer experience solutions to diverse market needs in the EMEA region.
Buying Intent Signals for AskNicely
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AskNicely
As of April 2025, AskNicely' leadership includes:
Investors of AskNicely
AskNicely has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information on specific executive hires or exits for AskNicely within the immediate last 12 months is limited. Key leadership, including co-founders, appears stable. Significant leadership changes are typically announced via press releases or major news outlets.
Technology (Tech Stack) used by AskNicely
Discover the tools AskNicely uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AskNicely Email Formats and Examples
AskNicely commonly utilizes email formats such as [first].[last]@asknicely.com or [first_initial][last]@asknicely.com. The [first].[last] pattern appears to be the most prevalent.
[first].[last]@asknicely.com
Format
jane.doe@asknicely.com
Example
90%
Success rate
News and media
TechCrunch • October 27, 2021
AskNicely raises $32M as K1 takes majority stake to fuel its customer experience platform
AskNicely, a startup developing a customer experience platform for service businesses, today announced that it raised $32 million in a funding round led by K1 Investment Management, which took a majority stake in the company. CEO Aaron Ward says that the new capital will be put toward product development, hiring, and expanding AskNicely’s go-to-market efforts....more
AskNicely Blog (or relevant industry news) • February 15, 2023
AskNicely Launches New Frontline Coaching Capabilities
AskNicely announced enhancements to its platform focusing on frontline coaching, enabling managers to use customer feedback directly to guide, motivate, and upskill their service teams. This aims to connect customer experience data directly to employee performance and development....more
Destination CRM • September 7, 2022
AskNicely Launches Complaints Workflow
AskNicely has launched a complaints workflow feature in its customer experience platform, enabling users to set up automated workflows to manage and resolve customer complaints....more
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