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AppDirect's Overview

Total employees1082
HeadquartersSan Francisco
Founded2009

AppDirect is a comprehensive subscription commerce platform that empowers businesses to sell, manage, and monetize recurring B2B services. Their technology platform connects channels, developers, and customers to simplify the digital supply chain. AppDirect enables organizations of all sizes to launch and scale subscription-based businesses, offering solutions for marketplace management, billing, distribution, and reseller management. They aim to make software and services easily accessible for businesses worldwide.

Where is AppDirect's Headquarters?

AppDirect officeAppDirect officeAppDirect officeAppDirect office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global command center, housing executive leadership, core product development, strategic partnerships, marketing, and corporate operations.

Notable Features:

Located in a prominent downtown San Francisco high-rise, offering modern office amenities and panoramic views of the city and bay. Designed to facilitate collaboration and innovation.

Work Culture:

Characterized by a fast-paced, innovative, and collaborative environment. Fosters a culture of ownership, customer-centricity, and continuous learning, typical of a leading technology firm.

HQ Significance:

Strategically located in the heart of Silicon Valley's influence, providing access to a rich talent pool, a vibrant tech ecosystem, venture capital, and key industry partners.

Values Reflected in HQ: The choice of a prime, modern location reflects ambition, professionalism, and a commitment to being at the forefront of technological innovation. The internal layout typically emphasizes open collaboration and efficiency.

Location:

AppDirect operates globally with strategically located offices and teams across North America, Europe, and Asia-Pacific. This worldwide footprint enables the company to serve a diverse international client base, providing localized sales, support, product development, and operational capabilities to power digital commerce for businesses everywhere.

Street Address:

650 California Street

City:

San Francisco

State/Province:

CA

Country:

USA

AppDirect's Global Presence

Montreal, Quebec, Canada

Address: Place Ville Marie, Montreal, QC, Canada

Strengthens AppDirect's North American presence, particularly in the Canadian market, and taps into bilingual talent for customer support and development.

Pune, Maharashtra, India

Address: World Trade Center, Kharadi, Pune, Maharashtra, India

Provides access to a large pool of skilled IT professionals, enabling cost-effective scaling of development and support functions for global clients.

Munich, Bavaria, Germany

Address: Radlkoferstrasse 2, 81373 München, Germany

Facilitates expansion and support for AppDirect's growing customer base in Europe, addressing local market needs and regulations.

Buying Intent Signals for AppDirect

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AppDirect

As of April 2025, AppDirect' leadership includes:

Nicolas Desmarais - Chairman and CEO
Daniel Saks - President
Jason Mackay - Chief Financial Officer
Pierre-Luc Bisaillon - Chief Technology Officer
Emanuel Bertolin - Chief Revenue Officer
Deb Tenenbaum - Chief Customer Officer
Andy Wnukowski - Chief People Officer
Miguel M. Santos - Chief Product Officer

Investors of AppDirect

AppDirect has been backed by several prominent investors over the years, including:

J.P. Morgan Asset Management
Foundry Group
iNovia Capital
Mithril Capital Management
CDPQ (Caisse de dépôt et placement du Québec)
Bennett Coleman and Co. Ltd. (The Times Group)
StarVest Partners

Executive New Hires/Exits in the Last 12 Months

Hire5
Exits0

AppDirect significantly strengthened its executive team over the past year, particularly around May 2023 and September 2023, with key appointments and promotions in finance, people operations, customer success, revenue, and product leadership to drive its next phase of growth.

New Appointments:

Jason Mackay, Jason Mackay appointed as Chief Financial Officer to lead AppDirect's global finance organization.
Andy Wnukowski, Andy Wnukowski joined as Chief People Officer to lead global human resources and talent strategy.
Deb Tenenbaum, Deb Tenenbaum appointed as Chief Customer Officer to oversee customer success and experience.
Emanuel Bertolin, Emanuel Bertolin promoted to Chief Revenue Officer to drive global sales and revenue growth.
Miguel M. Santos, Miguel M. Santos appointed as Chief Product Officer to lead product vision and strategy.

Technology (Tech Stack) used by AppDirect

Discover the tools AppDirect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AppDirect Email Formats and Examples

AppDirect primarily uses the firstname.lastname@appdirect.com email format. Another less common but possible format is firstinitial_lastname@appdirect.com. These are the most commonly observed patterns for company communications.

firstname.lastname@appdirect.com (e.g., jane.doe@appdirect.com), flast@appdirect.com (e.g., jdoe@appdirect.com)

Format

daniel.saks@appdirect.com

Example

85%

Success rate

News and media

PR NewswireFebruary 13, 2024

AppDirect Unveils AppReseller to Empower MSPs and VARs to Effortlessly Sell and Manage Recurring Software and Services

AppDirect launched AppReseller, a new solution designed to help MSPs and VARs easily build and scale their recurring revenue business by simplifying the sale and management of software and services....more

AppDirect NewsroomNovember 16, 2023

AppDirect Named a Leader in The Forrester Wave™: Marketplace Development Platforms, Q4 2023

AppDirect was recognized as a Leader by Forrester Research in its Q4 2023 report on Marketplace Development Platforms, highlighting its strong offering and strategy in enabling businesses to create and manage their own B2B marketplaces....more

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