amika
amika's Overview
amika is a Brooklyn-based, B Corp Certified haircare brand renowned for its vibrant, inclusive approach to beauty. Founded in 2007 by industry outsiders, amika offers a full line of professional-quality haircare products and styling tools that are cruelty-free, clean, and designed for all hair types, textures, and styles. The brand emphasizes fun, self-expression, and sustainability, aiming to be a 'friend to hair, hairstylists, to her, him, them + the planet.' Acquired by Bansk Group in 2022, amika continues to expand its global reach while staying true to its core values.
Where is amika's Headquarters?
HQ Function
Serves as the global nerve center for amika's operations, including brand strategy, product innovation and development, creative content production, marketing campaigns, and corporate administration.
Notable Features:
The headquarters likely embodies amika's colorful and energetic brand aesthetic, featuring modern, open-plan workspaces designed to foster collaboration and creativity. It may include in-house photo/video studios and product testing areas.
Work Culture:
amika promotes an inclusive, collaborative, and fast-paced work culture. Employees are passionate about the beauty industry and driven by the brand's mission of friendship and self-expression. The B Corp certification also highlights a commitment to ethical and sustainable practices within the workplace.
HQ Significance:
The Brooklyn location anchors amika's identity as a trend-aware, New York-born brand, drawing inspiration from the city's diverse culture and artistic energy. It positions amika at the forefront of beauty innovation.
Values Reflected in HQ: The headquarters' design and operations aim to reflect amika's core values: inclusivity (welcoming space for all), creativity (inspiring environment), community (collaborative workspaces), and responsibility (sustainable practices as a B Corp).
Location:
amika has a significant global footprint, with its products available in over 35 countries. This is supported by international sales teams, localized marketing strategies, a robust supply chain for worldwide distribution, and strategic partnerships with professional salons and major beauty retailers (like Sephora) across North America, Europe, Asia, and Australia. The brand focuses on culturally relevant product education and community building in diverse international markets.
Street Address:
300 Meserole St
City:
Brooklyn
State/Province:
New York
Country:
USA
amika's Global Presence
London, UK
Address: Specific street address not publicly listed; operations likely managed through a UK-based office or key distribution/marketing partner.
To cultivate and grow amika's market presence in the key UK and European beauty markets, ensuring product availability, brand visibility, and responsiveness to local consumer trends and demands.
Buying Intent Signals for amika
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of amika
As of April 2025, amika' leadership includes:
Investors of amika
amika has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In late 2023, amika and its sister brand Eva NYC, under Bansk Group's ownership, significantly strengthened their leadership team with the strategic appointments of a Chief Commercial Officer and a Chief Marketing Officer to spearhead commercial growth and marketing innovation.
New Appointments:
Technology (Tech Stack) used by amika
Discover the tools amika uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
amika Email Formats and Examples
amika primarily utilizes the email format [first name]@[domain] (e.g., jane@loveamika.com) for its employees. Another less common, but possible format could be [first initial][last name]@[domain] (e.g., jdoe@loveamika.com). Knowing these patterns can be helpful for professional communication.
first@loveamika.com
Format
chelsea@loveamika.com
Example
80%
Success rate
News and media
Glossy • May 2, 2024
amika's New Campaign Targets Its Rapidly Growing Gen-Z Customer Base
amika launched a new marketing campaign specifically designed to engage its expanding Gen-Z audience. The campaign emphasizes inclusivity and self-expression, aligning with the brand's core values, through vibrant visuals and relatable content tailored to younger consumers....more
BeautyMatter • January 10, 2024
Amika and Eva NYC Strengthen Leadership Team
Amika and its sister brand Eva NYC announced key leadership appointments, welcoming Stephanie Honor as Chief Commercial Officer and Julie Lyss as Chief Marketing Officer. These hires are aimed at driving continued growth and brand development under Bansk Group....more
PR Newswire • March 28, 2023
amika Achieves B Corp Certification, Furthering Its Commitment to People and Planet
amika officially announced its B Corp Certification, a significant milestone acknowledging its dedication to high standards of social and environmental performance, accountability, and transparency. This certification reinforces amika's ongoing commitment to ethical business practices and sustainability....more
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