highperformr logo

ASTA - American Society of Travel Advisors's Overview

Total employees118
HeadquartersAlexandria
Founded1931

The American Society of Travel Advisors (ASTA) is the leading global advocate for travel advisors, the travel industry, and the traveling public. It is the world's largest association of travel professionals. ASTA's members include travel agencies and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. The society is dedicated to promoting professionalism, administering an ethical code, and providing education and representation for its members. ASTA champions ethical and professional standards in the travel industry, working to ensure a positive travel experience for consumers and a thriving business environment for its members through advocacy, education, and networking opportunities.

Where is ASTA - American Society of Travel Advisors's Headquarters?

HQ Function

Serves as the primary center for ASTA's administrative operations, member services, advocacy initiatives, and strategic planning. It coordinates efforts to support travel advisors and the broader travel industry.

Notable Features:

Modern office space in a professional building, strategically located in Old Town Alexandria, offering accessibility to transportation and proximity to Washington D.C. for advocacy efforts.

Work Culture:

A professional, mission-driven environment focused on member advocacy, industry advancement, and fostering ethical practices. Emphasis on collaboration, expertise, and proactive engagement with industry challenges.

HQ Significance:

The headquarters is crucial for ASTA's role as a leading voice for the travel industry, enabling direct engagement with policymakers and industry partners. It's the nerve center for member support and industry development programs.

Values Reflected in HQ: The headquarters' operations and location reflect ASTA's commitment to professionalism, advocacy, member support, and leadership within the travel industry.

Location:

While headquartered in the US, ASTA supports a global membership base of travel professionals in numerous countries. Its advocacy efforts often address international travel policies, and it provides resources and networking opportunities for members worldwide. ASTA fosters international cooperation through partnerships with similar organizations globally and maintains international chapters, ensuring its members are represented and supported regardless of their location.

Street Address:

700 King Street, Suite 400

City:

Alexandria

State/Province:

VA

Country:

USA

ASTA - American Society of Travel Advisors's Global Presence

Various - Nationwide and International (Chapter Network)

Address: Not applicable (Member-led chapters, no fixed ASTA corporate addresses)

To provide localized support, networking opportunities, educational programs, and a platform for grassroots advocacy for ASTA members within specific geographic regions.

Buying Intent Signals for ASTA - American Society of Travel Advisors

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASTA - American Society of Travel Advisors

As of April 2025, ASTA - American Society of Travel Advisors' leadership includes:

Zane Kerby - President & CEO
Peter Lobasso - Senior Vice President, General Counsel
Mark Meader - Senior Vice President, Industry Affairs & Education
Erika Richter - Vice President, Communications & Government Affairs
Sarah W. Little - Vice President, Business Development
Kelly Bigel - Vice President, Finance & Administration

Investors of ASTA - American Society of Travel Advisors

ASTA - American Society of Travel Advisors has been backed by several prominent investors over the years, including:

As a non-profit trade association, the American Society of Travel Advisors is primarily funded through membership dues, event registrations, sponsorships, and partnerships rather than traditional equity investors.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In May 2023, ASTA announced the promotion of Sarah W. Little to Vice President, Business Development, strengthening its leadership team. No major executive departures at the SVP level or above have been publicly announced in the last 12 months, indicating stability.

New Appointments:

Sarah W. Little, Sarah W. Little appointed to Vice President, Business Development, stepping up from Senior Director, Business Development to further drive growth.

Technology (Tech Stack) used by ASTA - American Society of Travel Advisors

Discover the tools ASTA - American Society of Travel Advisors uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASTA - American Society of Travel Advisors Email Formats and Examples

The American Society of Travel Advisors commonly uses the [first_initial][last_name]@asta.org email format for its staff. This is a prevalent pattern for professional organizations.

[first_initial][last_name]@asta.org

Format

zkerby@asta.org

Example

90%

Success rate

News and media

ASTA.org NewsroomMay 15, 2024

ASTA Commends House Passage of FAA Reauthorization Act of 2024

The American Society of Travel Advisors (ASTA) praised the U.S. House of Representatives for passing the FAA Reauthorization Act of 2024, which includes several provisions beneficial to travel advisors and the traveling public....more

Travel Research OnlineMay 7, 2024

ASTA Members Reporting Brisk Sales for Summer European Travel

The American Society of Travel Advisors reports that its members are seeing strong booking trends for European travel this summer, indicating sustained demand for international vacations among American travelers....more

TravelPulseApril 24, 2024

ASTA Responds to DOT’s New Airline Refund Rules

The American Society of Travel Advisors (ASTA) issued a statement on the Department of Transportation's (DOT) new rules regarding airline ticket refunds, highlighting both supportive aspects and areas of concern for travel advisors and their clients....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including ASTA - American Society of Travel Advisors, are just a search away.