allbeauty
allbeauty's Overview
Allbeauty is a prominent online retailer specializing in discounted perfume, aftershave, skincare, haircare, and cosmetics. Originally founded in 2000 as Cheapsmells.com and rebranded to Allbeauty in 2013, the company offers a wide selection of premium beauty brands at competitive prices. Known for its extensive product range and commitment to customer service, Allbeauty aims to make luxury beauty accessible to a broad audience. In February 2024, Allbeauty was acquired by Maximo Group, the owner of Fragrance Direct, a move set to create a stronger force in the online beauty market by leveraging synergies between the two platforms.
Where is allbeauty's Headquarters?
HQ Function
Serves as the central hub for Allbeauty's online retail operations, including logistics management, customer service oversight, marketing strategy, and administrative functions for its e-commerce platform.
Notable Features:
Located within a modern trading estate, optimized for e-commerce logistics with warehousing and office facilities tailored to support large-scale online retail operations.
Work Culture:
A fast-paced, dynamic e-commerce environment focused on customer satisfaction, digital innovation, efficiency, and teamwork. Emphasizes adaptability to evolving market trends in the beauty sector.
HQ Significance:
The Jersey headquarters is crucial for managing Allbeauty's extensive inventory, coordinating international shipping, and overseeing customer relations, forming the operational backbone of its success in the competitive online beauty market.
Values Reflected in HQ: Efficiency, customer-centricity, and accessibility to a wide range of beauty products, reflected in a strategically located operational hub designed for scalable e-commerce logistics.
Location:
Allbeauty operates primarily as an online retailer with a strong customer base in the UK and Europe. The company ships products to numerous countries worldwide, supporting its global e-commerce strategy through international shipping and logistics, multilingual customer service, and digital marketing campaigns targeted at a broad international audience.
Street Address:
Unit 4, St. Helier Trading Estate
City:
St. Helier
State/Province:
Jersey
Country:
Jersey, Channel Islands
allbeauty's Global Presence
St Sampsons, Guernsey
Address: PO Box 603, Unit 8, St Sampsons Commercial Centre, Southside, St Sampsons, GY1 3FE
Supports Allbeauty's distribution network and customer service operations, particularly for the UK and European markets, leveraging Guernsey's logistical infrastructure and capabilities.
Buying Intent Signals for allbeauty
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Executive Team of allbeauty
As of April 2025, allbeauty' leadership includes:
Investors of allbeauty
allbeauty has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, Allbeauty's parent operating company, IE Global Ltd, saw a key strategic appointment in its technology leadership to bolster its e-commerce platforms. The core executive team has otherwise shown stability. No major executive departures have been publicly announced recently.
New Appointments:
Technology (Tech Stack) used by allbeauty
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allbeauty Email Formats and Examples
Allbeauty.com primarily utilizes the email format 'first.last@allbeauty.com' for its corporate and professional communications. This is a common structure that allows for easy identification and standardization of email addresses across the company.
first.last@allbeauty.com
Format
jane.doe@allbeauty.com
Example
85%
Success rate
News and media
Retail Gazette • February 7, 2024
Allbeauty Acquired by Fragrance Direct Owner Maximo Group
Maximo Group, the parent company of online retailer Fragrance Direct, announced its acquisition of Allbeauty.com. This strategic move aims to consolidate their positions in the online beauty market, creating a larger, more competitive entity by leveraging the strengths and customer bases of both Allbeauty and Fragrance Direct, which will continue to operate as distinct brands....more
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