Affinity Plus Federal Credit Union is a not-for-profit, member-owned financial cooperative dedicated to enriching the lives of its members and communities. Founded in 1930, Affinity Plus offers a full suite of financial products, including checking and savings accounts, credit cards, mortgages, auto loans, and investment services. With a strong focus on people over profit, they prioritize member education, financial well-being, and delivering personalized service. They are known for their community involvement and commitment to helping Minnesotans achieve their financial goals.
Serves as the central administrative and operational hub, overseeing strategic planning, member support services, technology, marketing, and compliance for all its branches and operations.
Modern office facility designed to foster collaboration and reflect the credit union's member-centric values. It includes advanced technology infrastructure to support its extensive operations and digital banking services.
Characterized by a strong emphasis on community, member service, teamwork, and employee development. Affinity Plus promotes an inclusive and caring environment where employees are encouraged to contribute to the credit union's mission of financial empowerment and member well-being.
The headquarters is pivotal for guiding the organization's overall direction, ensuring operational excellence across its branch network, and upholding its commitment to its members and the Minnesota community.
Affinity Plus Federal Credit Union primarily serves members within the state of Minnesota, USA. While members can access their accounts nationally and internationally through online banking, mobile apps, and extensive CO-OP shared branch and ATM networks, its physical branch presence and community focus are concentrated in Minnesota. Affinity Plus does not maintain international offices.
175 West Lafayette Frontage Road
Saint Paul
MN
USA
Address: 428 13th Ave SE, Minneapolis, MN 55414
To serve the banking and financial needs of the local community in the Dinkytown area of Minneapolis, offering convenient access to Affinity Plus services and financial education resources.
Address: 101 W Kent Rd, Duluth, MN 55812
To deliver accessible and member-focused financial solutions to individuals, families, and local businesses in Duluth and surrounding areas, contributing to the local economic well-being.
Address: 2775 43rd St NW, Rochester, MN 55901
To support the financial health of the Rochester community by providing personalized financial services and actively participating in local initiatives.
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As of April 2025, Affinity Plus Federal Credit Union' leadership includes:
Affinity Plus Federal Credit Union has been backed by several prominent investors over the years, including:
Based on publicly available information and recent news, there have been no major C-suite executive hires or departures publicly announced for Affinity Plus Federal Credit Union in the last 12 months. The existing leadership team appears stable and consistent.
Discover the tools Affinity Plus Federal Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Affinity Plus Federal Credit Union commonly uses the email format 'first.last@affinityplus.org' for its employees. While other formats might exist in smaller numbers, this is the predominant structure for professional communication.
first.last@affinityplus.org
Format
jane.doe@affinityplus.org
Example
85%
Success rate
Affinity Plus Press Room • May 1, 2024
Affinity Plus Federal Credit Union announced its plans to open a new, full-service branch in Eagan, Minnesota, expected in late 2024. This expansion aims to enhance convenience and accessibility for current and future members in Eagan and the surrounding Dakota County communities....more
Affinity Plus Press Room • April 10, 2024
The Affinity Plus Foundation, the charitable arm of Affinity Plus Federal Credit Union, awarded $50,000 in community grants to ten Minnesota-based nonprofit organizations. These grants support initiatives focused on financial education, community development, and addressing basic needs within local communities....more
CUInsight • February 21, 2024
The Affinity Plus Foundation announced it provided more than $100,000 to Minnesota nonprofits in 2023 through its membership-funded grant programs, supporting a variety of causes including financial literacy and community well-being across the state....more
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