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Affinity Plus Federal Credit Union's Overview

Total employees602
HeadquartersSaint Paul
Founded1930

Affinity Plus Federal Credit Union is a not-for-profit, member-owned financial cooperative dedicated to enriching the lives of its members and communities. Founded in 1930, Affinity Plus offers a full suite of financial products, including checking and savings accounts, credit cards, mortgages, auto loans, and investment services. With a strong focus on people over profit, they prioritize member education, financial well-being, and delivering personalized service. They are known for their community involvement and commitment to helping Minnesotans achieve their financial goals.

Where is Affinity Plus Federal Credit Union's Headquarters?

HQ Function

Serves as the central administrative and operational hub, overseeing strategic planning, member support services, technology, marketing, and compliance for all its branches and operations.

Notable Features:

Modern office facility designed to foster collaboration and reflect the credit union's member-centric values. It includes advanced technology infrastructure to support its extensive operations and digital banking services.

Work Culture:

Characterized by a strong emphasis on community, member service, teamwork, and employee development. Affinity Plus promotes an inclusive and caring environment where employees are encouraged to contribute to the credit union's mission of financial empowerment and member well-being.

HQ Significance:

The headquarters is pivotal for guiding the organization's overall direction, ensuring operational excellence across its branch network, and upholding its commitment to its members and the Minnesota community.

Values Reflected in HQ: The headquarters likely embodies Affinity Plus's core values of integrity, care, and excellence, with spaces designed for transparency, employee well-being, innovation, and efficient service delivery to its members.

Location:

Affinity Plus Federal Credit Union primarily serves members within the state of Minnesota, USA. While members can access their accounts nationally and internationally through online banking, mobile apps, and extensive CO-OP shared branch and ATM networks, its physical branch presence and community focus are concentrated in Minnesota. Affinity Plus does not maintain international offices.

Street Address:

175 West Lafayette Frontage Road

City:

Saint Paul

State/Province:

MN

Country:

USA

Affinity Plus Federal Credit Union's Global Presence

Minneapolis, MN/USA

Address: 428 13th Ave SE, Minneapolis, MN 55414

To serve the banking and financial needs of the local community in the Dinkytown area of Minneapolis, offering convenient access to Affinity Plus services and financial education resources.

Duluth, MN/USA

Address: 101 W Kent Rd, Duluth, MN 55812

To deliver accessible and member-focused financial solutions to individuals, families, and local businesses in Duluth and surrounding areas, contributing to the local economic well-being.

Rochester, MN/USA

Address: 2775 43rd St NW, Rochester, MN 55901

To support the financial health of the Rochester community by providing personalized financial services and actively participating in local initiatives.

Buying Intent Signals for Affinity Plus Federal Credit Union

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Affinity Plus Federal Credit Union

As of April 2025, Affinity Plus Federal Credit Union' leadership includes:

Dave Larson - President & Chief Executive Officer
Adam Layne - Chief Financial Officer
Corey Rupp - Chief Experience Officer
Julie Cosgrove - Chief Talent Officer
Joel Swanson - Chief Banking Officer

Investors of Affinity Plus Federal Credit Union

Affinity Plus Federal Credit Union has been backed by several prominent investors over the years, including:

Affinity Plus Federal Credit Union is a member-owned, not-for-profit financial cooperative. Its 'investors' are its members. Unlike publicly traded companies, profits are returned to members in the form of better rates, lower fees, and improved services, rather than distributed as dividends to shareholders.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and recent news, there have been no major C-suite executive hires or departures publicly announced for Affinity Plus Federal Credit Union in the last 12 months. The existing leadership team appears stable and consistent.

Technology (Tech Stack) used by Affinity Plus Federal Credit Union

Discover the tools Affinity Plus Federal Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Affinity Plus Federal Credit Union Email Formats and Examples

Affinity Plus Federal Credit Union commonly uses the email format 'first.last@affinityplus.org' for its employees. While other formats might exist in smaller numbers, this is the predominant structure for professional communication.

first.last@affinityplus.org

Format

jane.doe@affinityplus.org

Example

85%

Success rate

News and media

Affinity Plus Press RoomMay 1, 2024

Affinity Plus Federal Credit Union Announces New Branch Location in Eagan

Affinity Plus Federal Credit Union announced its plans to open a new, full-service branch in Eagan, Minnesota, expected in late 2024. This expansion aims to enhance convenience and accessibility for current and future members in Eagan and the surrounding Dakota County communities....more

Affinity Plus Press RoomApril 10, 2024

Affinity Plus Foundation Awards $50,000 in Community Grants

The Affinity Plus Foundation, the charitable arm of Affinity Plus Federal Credit Union, awarded $50,000 in community grants to ten Minnesota-based nonprofit organizations. These grants support initiatives focused on financial education, community development, and addressing basic needs within local communities....more

CUInsightFebruary 21, 2024

Affinity Plus Foundation provides $100,000 to Minnesota nonprofits in 2023

The Affinity Plus Foundation announced it provided more than $100,000 to Minnesota nonprofits in 2023 through its membership-funded grant programs, supporting a variety of causes including financial literacy and community well-being across the state....more

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