Advertiser Perceptions is a business intelligence company specializing in providing research-based insights and competitive analysis to the media, advertising, and ad tech industries. They help media sellers, ad tech companies, and agencies understand advertiser and agency needs, sentiment, and spending intentions, enabling them to make more informed strategic decisions. Their services include syndicated research, custom studies, and consulting.
Serves as the main operational center, housing research teams, client services, sales, marketing, and corporate leadership.
Located in a prominent commercial building in Times Square, offering modern office facilities designed for collaboration and data analysis.
A dynamic, professional, and collaborative environment focused on delivering high-quality data and actionable insights. Emphasizes expertise, client-centricity, and continuous learning within the fast-paced advertising landscape.
Strategically located in New York City, providing close proximity to major advertising agencies, media companies, and ad tech firms, facilitating strong industry connections and client engagement.
Advertiser Perceptions serves a global clientele, providing advertising industry insights and research that span across various international markets. While headquartered in the US, their research methodologies and data analysis cater to multinational corporations and global advertising trends, supported by a team capable of addressing international market dynamics, often through remote work capabilities and targeted regional studies.
1500 Broadway, 15th Floor
New York
NY
USA
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As of April 2025, Advertiser Perceptions' leadership includes:
Advertiser Perceptions has been backed by several prominent investors over the years, including:
No major publicly announced C-suite level hires or exits were identified for Advertiser Perceptions in the last 12 months (ending early 2024) through public news searches. The executive team appears stable based on available information.
Discover the tools Advertiser Perceptions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Advertiser Perceptions likely uses a common corporate email format based on employee names. The most probable format is the first initial followed by the last name.
[first_initial][last]@advertiserperceptions.com
Format
rcohen@advertiserperceptions.com
Example
85%
Success rate
Advertiser Perceptions Insights • January 17, 2024
Advertiser Perceptions' Q4 2023 CTV Advertising Report indicates continued advertiser optimism and projected budget increases for Connected TV, though concerns about measurement, ad experience, and fragmentation persist as key challenges....more
MediaPost • December 5, 2023
According to Advertiser Perceptions' latest report, there is an expected increase in streaming ad spend. However, advertisers continue to grapple with issues such as market fragmentation, consistent measurement, and managing ad frequency....more
AdExchanger • October 24, 2023
Advertiser Perceptions' research shows that while retail media networks remain a significant area of advertiser interest and investment, some of the initial explosive enthusiasm is moderating as marketers seek greater transparency, standardization, and proven ROI....more
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