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Advertiser Perceptions's Overview

Total employees47
HeadquartersNew York
Founded2002

Advertiser Perceptions is a business intelligence company specializing in providing research-based insights and competitive analysis to the media, advertising, and ad tech industries. They help media sellers, ad tech companies, and agencies understand advertiser and agency needs, sentiment, and spending intentions, enabling them to make more informed strategic decisions. Their services include syndicated research, custom studies, and consulting.

Where is Advertiser Perceptions's Headquarters?

Advertiser Perceptions officeAdvertiser Perceptions officeAdvertiser Perceptions officeAdvertiser Perceptions office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main operational center, housing research teams, client services, sales, marketing, and corporate leadership.

Notable Features:

Located in a prominent commercial building in Times Square, offering modern office facilities designed for collaboration and data analysis.

Work Culture:

A dynamic, professional, and collaborative environment focused on delivering high-quality data and actionable insights. Emphasizes expertise, client-centricity, and continuous learning within the fast-paced advertising landscape.

HQ Significance:

Strategically located in New York City, providing close proximity to major advertising agencies, media companies, and ad tech firms, facilitating strong industry connections and client engagement.

Values Reflected in HQ: The headquarters' setup and location reflect values of professionalism, connectivity to the industry, and a commitment to delivering expert insights.

Location:

Advertiser Perceptions serves a global clientele, providing advertising industry insights and research that span across various international markets. While headquartered in the US, their research methodologies and data analysis cater to multinational corporations and global advertising trends, supported by a team capable of addressing international market dynamics, often through remote work capabilities and targeted regional studies.

Street Address:

1500 Broadway, 15th Floor

City:

New York

State/Province:

NY

Country:

USA

Advertiser Perceptions's Global Presence

Buying Intent Signals for Advertiser Perceptions

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Advertiser Perceptions

As of April 2025, Advertiser Perceptions' leadership includes:

Randy Cohen - Chief Executive Officer
Frank Papsadore - EVP, Chief Marketing Officer
Justin Fromm - EVP, Business Development
Sarah Bolton - EVP, Advertiser Intelligence

Investors of Advertiser Perceptions

Advertiser Perceptions has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced C-suite level hires or exits were identified for Advertiser Perceptions in the last 12 months (ending early 2024) through public news searches. The executive team appears stable based on available information.

Technology (Tech Stack) used by Advertiser Perceptions

Discover the tools Advertiser Perceptions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Advertiser Perceptions Email Formats and Examples

Advertiser Perceptions likely uses a common corporate email format based on employee names. The most probable format is the first initial followed by the last name.

[first_initial][last]@advertiserperceptions.com

Format

rcohen@advertiserperceptions.com

Example

85%

Success rate

News and media

Advertiser Perceptions InsightsJanuary 17, 2024

Advertiser Perceptions: Advertisers Are Still Bullish on CTV, But Challenges Remain

Advertiser Perceptions' Q4 2023 CTV Advertising Report indicates continued advertiser optimism and projected budget increases for Connected TV, though concerns about measurement, ad experience, and fragmentation persist as key challenges....more

MediaPostDecember 5, 2023

Advertiser Perceptions: Streaming Ad Spend To Rise, But Not Without Challenges

According to Advertiser Perceptions' latest report, there is an expected increase in streaming ad spend. However, advertisers continue to grapple with issues such as market fragmentation, consistent measurement, and managing ad frequency....more

AdExchangerOctober 24, 2023

Retail Media Networks Are Still Hot – But Losing Some Sizzle, Advertiser Perceptions Says

Advertiser Perceptions' research shows that while retail media networks remain a significant area of advertiser interest and investment, some of the initial explosive enthusiasm is moderating as marketers seek greater transparency, standardization, and proven ROI....more

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