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Advance B2B | Marketing Agency's Overview

Total employees44
HeadquartersHelsinki
Founded2014

Advance B2B is a premier B2B marketing agency focused on driving growth for ambitious companies, particularly in the technology and SaaS sectors. They specialize in HubSpot implementation, account-based marketing (ABM) strategies, and international market entry, helping clients enhance their marketing performance and achieve scalable revenue growth. Recognized as a leading agency in the Nordics, they empower businesses to connect with their ideal customers and expand their global footprint.

Where is Advance B2B | Marketing Agency's Headquarters?

HQ Function

The Helsinki headquarters serves as the main operational and strategic center for Advance B2B, housing its core leadership, client strategy, creative, and technical teams supporting both Nordic and international clients.

Notable Features:

Located in a central area of Helsinki, the office is designed as a modern, collaborative workspace fostering innovation and teamwork, equipped with facilities conducive to a dynamic marketing agency environment.

Work Culture:

Advance B2B cultivates a results-oriented, agile, and collaborative work culture. There's a strong emphasis on continuous learning, data-driven decision-making, and fostering expertise in B2B marketing and HubSpot technologies.

HQ Significance:

As the founding location and primary office, the Helsinki headquarters is pivotal to Advance B2B's identity, operational excellence, and its reputation as a leading B2B marketing agency in the Nordic region.

Values Reflected in HQ: The headquarters' environment aims to reflect Advance B2B's core values: expertise, client success, innovation, transparency, and a passion for driving measurable growth in the B2B sector.

Location:

Advance B2B primarily operates from its offices in Helsinki, Finland, and Stockholm, Sweden, with a strong focus on the Nordic market. However, they support clients with international operations and ambitions, leveraging digital marketing strategies to help B2B companies reach and engage audiences globally. Their expertise in platforms like HubSpot and account-based marketing enables them to manage campaigns that transcend geographical boundaries.

Street Address:

Kalevankatu 12

City:

Helsinki

State/Province:

Uusimaa

Country:

Finland

Advance B2B | Marketing Agency's Global Presence

Stockholm, Sweden

Address: Luntmakargatan 26, 111 37 Stockholm, Sweden

To provide dedicated, on-the-ground support and market-specific expertise to Swedish B2B companies, facilitating their growth and international expansion efforts from a key Scandinavian market.

Buying Intent Signals for Advance B2B | Marketing Agency

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Advance B2B | Marketing Agency

As of April 2025, Advance B2B | Marketing Agency' leadership includes:

Mikko Rindell - CEO & Co-founder
Lauri Mähönen - Head of Technology & Co-founder
Santtu Kottila - Head of Customer Success & Co-founder
Karim Bennis - Head of Sales
Anniina Reiman - Head of People & Culture

Investors of Advance B2B | Marketing Agency

Advance B2B | Marketing Agency has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, Advance B2B has maintained a stable core executive team over the past 12 months with no major publicly announced hires or departures at the top leadership level. The focus remains on consistent leadership driving the agency's strategic goals.

Technology (Tech Stack) used by Advance B2B | Marketing Agency

Discover the tools Advance B2B | Marketing Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Advance B2B | Marketing Agency Email Formats and Examples

Advance B2B commonly uses a standardized email format for its employees, which is typical for professional organizations. The most prevalent format appears to be the employee's first name followed by a period, then their last name, all preceding the @advanceb2b.com domain.

first.last@advanceb2b.com

Format

jane.doe@advanceb2b.com

Example

95%

Success rate

News and media

Advance B2B BlogJune 04, 2024

Advance B2B: Why B2B companies should invest in brand building

Advance B2B's blog highlights the increasing importance of brand building for B2B companies, arguing it's essential for long-term growth, differentiation, and attracting talent, not just a supplementary activity....more

Advance B2B BlogMay 21, 2024

Advance B2B on Navigating the New Era of B2B Marketing: Trends and Strategies

The agency discusses key trends shaping modern B2B marketing, including AI adoption, personalization, and the strategic importance of customer experience, offering insights for businesses to adapt effectively....more

Advance B2B BlogApril 24, 2024

Advance B2B Releases Ultimate Guide to B2B SaaS Pricing Models

Advance B2B provides a comprehensive guide on B2B SaaS pricing, covering various models and strategies to help SaaS companies optimize their pricing for market fit and revenue growth....more

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