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Adtraction's Overview

Total employees124
HeadquartersStockholm
Founded2008

Adtraction AB is a prominent European affiliate marketing network headquartered in Stockholm, Sweden. Founded in 2007, the company connects advertisers with publishers (content creators, influencers, and website owners) to drive sales, leads, and traffic on a performance-basis. Adtraction provides a robust platform with advanced tracking technology, transparent reporting, and dedicated support to help businesses optimize their affiliate marketing strategies and for publishers to monetize their content effectively. They operate across multiple European markets, offering localized expertise and a diverse range of affiliate programs.

Where is Adtraction's Headquarters?

Adtraction officeAdtraction officeAdtraction officeAdtraction office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic planning, core technology development, financial operations, and overall management of Adtraction's international network.

Notable Features:

Located in a central business district, likely featuring modern office amenities conducive to a tech-focused company, emphasizing collaborative workspaces.

Work Culture:

Adtraction fosters a dynamic and innovative work culture, typical of tech companies in the Nordics. Emphasis is placed on collaboration, results-driven performance, transparency, and a supportive environment for employees. Continuous learning and adaptation to the evolving digital marketing landscape are encouraged.

HQ Significance:

The Stockholm headquarters is significant as it's the origin of the company and the command center for its expansion across Europe, driving its vision for affiliate marketing.

Values Reflected in HQ: The headquarters likely reflects Adtraction's core values such as transparency, innovation, partnership, and performance, through its layout, technology infrastructure, and collaborative atmosphere.

Location:

Adtraction AB supports its operations primarily across Europe with a network of local offices in key markets including Sweden, Norway, Denmark, Finland, Germany, the Netherlands, Spain, Poland, and the UK. These offices provide localized sales, account management, publisher support, and market-specific strategies. While core platform technology and overarching strategy are often centralized at the Stockholm HQ, the local teams ensure tailored service delivery and cultural adaptation for both advertisers and publishers within their respective regions.

Street Address:

Birger Jarlsgatan 57 A, 5tr

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Adtraction's Global Presence

Oslo, Norway

Address: Adtraction Norge AS, Stortorvet 10, 0155 Oslo, Norway

To provide localized support and tailored affiliate marketing solutions for Norwegian clients and partners, ensuring cultural and market relevance.

Copenhagen, Denmark

Address: Adtraction Danmark ApS, Vestergade 18E, 2. sal, 1456 Copenhagen K, Denmark

To serve the Danish market with dedicated local expertise, growing Adtraction's network presence and revenue in Denmark.

Helsinki, Finland

Address: Adtraction Suomi, Salomonkatu 17 A, 00100 Helsinki, Finland

To cater to the specific needs of the Finnish market, offering localized affiliate programs and support.

Berlin, Germany

Address: Adtraction Deutschland GmbH, Zimmerstraße 78, 10117 Berlin, Germany

To strengthen Adtraction's presence in Germany, Austria, and Switzerland, providing specialized services for one of Europe's largest digital economies.

Amsterdam, Netherlands

Address: Adtraction Nederland, Keizersgracht 268, 1016 EV Amsterdam, Netherlands

To establish and grow Adtraction's affiliate marketing services within the dynamic Benelux market.

Madrid, Spain

Address: Adtraction Spain S.L., Calle de Prim 19, 28004 Madrid, Spain

To expand Adtraction's reach into Southern Europe, offering tailored affiliate solutions for Spanish-speaking clients.

Warsaw, Poland

Address: Adtraction Polska Sp. z o.o., Al. Jana Pawła II 22, 00-133 Warsaw, Poland

To tap into the growing digital marketing landscape of Poland and Central Eastern Europe.

London, United Kingdom

Address: Adtraction UK, 15 Bishopsgate, London, EC2N 3AR, United Kingdom

To serve one of Europe's largest and most sophisticated digital advertising markets, offering specialized UK-focused affiliate solutions.

Buying Intent Signals for Adtraction

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adtraction

As of April 2025, Adtraction' leadership includes:

Simon Gustafson - Chief Executive Officer (CEO) and Co-founder
Andreas Fernholm - Chief Product Officer (CPO) and Co-founder
Jesper Sundström - Chief Financial Officer (CFO)
Christine Kylmänen - Chief Operating Officer (COO)

Investors of Adtraction

Adtraction has been backed by several prominent investors over the years, including:

Publicly Traded (Nasdaq First North Growth Market Stockholm: ADTR)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and recent news releases, Adtraction AB's core executive team appears to have maintained stability over the past 12 months. No major high-profile executive hires or departures have been prominently announced. Christine Kylmänen was appointed COO in February 2023, slightly outside the 12-month window but a significant recent addition.

Technology (Tech Stack) used by Adtraction

Discover the tools Adtraction uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adtraction Email Formats and Examples

Adtraction AB likely utilizes a standard corporate email format. The most common format observed for companies of its structure is [first].[last]@adtraction.com. Other possibilities could include [first_initial][last]@adtraction.com.

[first].[last]@adtraction.com

Format

simon.gustafson@adtraction.com

Example

90%

Success rate

News and media

Adtraction Investor Relations2024-05-16

Adtraction AB Releases Interim Report Q1 2024

Adtraction AB published its interim report for January-March 2024. Net sales amounted to SEK 103.8 million (100.4), an increase of 3.4 percent. EBITDA amounted to SEK 12.0 million (14.1), corresponding to an EBITDA margin of 11.6 percent (14.0). The company highlighted stable growth despite challenging market conditions....more

Adtraction Investor Relations2024-02-22

Adtraction AB Year-End Report 2023

Adtraction AB released its year-end report for 2023. Net sales for the full year increased by 9.8 percent to SEK 441.9 million (402.4). EBITDA amounted to SEK 58.9 million (56.9), corresponding to an EBITDA margin of 13.3 percent (14.1). The board proposed a dividend of SEK 0.80 per share....more

Vimeo - Adtraction2023-09-21

Adtraction anställer ny COO och öppnar kontor i Frankrike och Italien (Adtraction hires new COO and opens offices in France and Italy)

Although the COO appointment (Christine Kylmänen) was earlier in Feb 2023, this presentation from Sept 2023 discusses the strategic importance of this role and the company's expansion by opening new offices in France and Italy, indicating growth initiatives. (Note: This news is from late 2023 regarding expansion plans and earlier COO hire context)....more

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