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ADAC's Overview

Total employees2417
HeadquartersMunich
Founded1903

ADAC (Allgemeiner Deutscher Automobil-Club e.V.) is Europe's largest automobile club, headquartered in Munich, Germany. With over 21.8 million members (as of 2023), ADAC provides a wide range of services including roadside assistance, air rescue, consumer protection tests (e.g., cars, tires, child seats), travel services, legal and technical advice, and driver safety training. The organization is dedicated to representing the interests of motorists and promoting road safety and sustainable mobility. ADAC also operates through its commercial arm, ADAC SE, which offers insurance, financial services, and car rentals.

Where is ADAC's Headquarters?

ADAC officeADAC officeADAC officeADAC office
*Images sourced via web search. Rights belong to original owners

HQ Function

The ADAC headquarters in Munich serves as the central administrative and strategic hub for the entire organization. It coordinates national activities, develops club services, manages advocacy efforts, and oversees the operations of ADAC e.V. and its associated entities like ADAC SE.

Notable Features:

The modern ADAC headquarters, opened in 2012, is an architectural landmark with a distinctive star-shaped high-rise tower (approx. 93 meters high) and an organically shaped base building. It houses offices, a member service center, conference facilities, and a public restaurant.

Work Culture:

The work culture at ADAC HQ is generally professional, service-oriented, and collaborative, reflecting its role as a major member association and service provider. There's a strong emphasis on expertise, reliability, and supporting the needs of its millions of members. Being a large organization, it also has structured processes and departments.

HQ Significance:

The headquarters is significant as the nerve center of Europe's largest automobile club, symbolizing ADAC's commitment to mobility and member service. Its location in Munich, a major German automotive and technology hub, is also strategically important.

Values Reflected in HQ: The headquarters' modern design, efficient layout, and integrated member services reflect ADAC's values of progressiveness, member-centricity, transparency, and operational excellence.

Location:

While ADAC's primary operations and membership base are in Germany, its global presence is manifested through services for members traveling abroad, including international roadside assistance via partnerships with automobile clubs worldwide (e.g., ARC Europe network). ADAC also provides international travel information, insurance, and emergency medical assistance for its members globally. Its consumer protection tests and advocacy have an international impact on safety standards.

Street Address:

Hansastraße 19

City:

Munich

State/Province:

Bavaria

Country:

Germany

ADAC's Global Presence

Nationwide, Germany (Multiple Locations)

Address: ADAC operates through 18 regional clubs (e.g., ADAC Nordrhein e.V. in Cologne, ADAC Berlin-Brandenburg e.V. in Berlin) and numerous local offices and service centers throughout Germany.

To deliver tailored services and support to members at a local level, addressing specific regional needs and conditions, and acting as the face of ADAC in communities.

La Gacilly, France (ADAC Test and Technik Zentrum)

Address: Allée des Cultures, 56200 La Gacilly, France (This is an example of a specialized facility which might be distinct from standard 'offices')

ADAC's primary test center is in Landsberg am Lech, Germany, used for comprehensive vehicle, tire, and child seat testing, contributing to consumer protection and road safety information.

Buying Intent Signals for ADAC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ADAC

As of April 2025, ADAC' leadership includes:

Christian Reinicke - Präsident (President) ADAC e.V.
Mahbod Asgari - Vorsitzender des Vorstands (CEO) ADAC SE
Oliver Weissenberger - Vorstand (Managing Director) ADAC e.V.
Dr. Dieter Nirschl - Vorstand (Managing Director) ADAC e.V.
Lars Soutschka - Vorstand (Managing Director) ADAC e.V. (since Jan 2024)

Investors of ADAC

ADAC has been backed by several prominent investors over the years, including:

Primarily funded by its over 21.8 million members through membership fees.
Revenue from commercial services (e.g., insurance, travel, rentals) offered by ADAC SE and its subsidiaries.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

ADAC e.V. strengthened its Management Board (Vorstand) with a new appointment effective January 2024, enhancing its leadership in club services.

New Appointments:

Lars Soutschka, Lars Soutschka appointed to the Management Board of ADAC e.V., focusing on club services. He previously held leadership roles in the sports sector.

Technology (Tech Stack) used by ADAC

Discover the tools ADAC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ADAC Email Formats and Examples

ADAC likely uses standard professional email formats common in German organizations. While specific internal structures can vary, a common pattern involves combining the first name and last name, or an initial and last name.

firstname.lastname@adac.de or f.lastname@adac.de

Format

max.mustermann@adac.de

Example

80%

Success rate

News and media

ADAC Newsroom (Presseportal)2024-01-02

ADAC News: Lars Soutschka new member of the ADAC e.V. Management Board

Lars Soutschka joined the Management Board of ADAC e.V. on January 1, 2024. The 49-year-old is responsible for club services and succeeds Marion Spriegl, who held the position on an interim basis as General Representative....more

ADAC Newsroom (Presseportal)2024-02-20

ADAC News: ADAC grows to more than 21.8 million members in 2023

ADAC e.V. continued its growth trajectory in the past year, with membership increasing by approximately 380,000 to over 21.8 million by the end of 2023. This marks the highest membership level in the club's history....more

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