Active Interest Media
Active Interest Media's Overview
Active Interest Media (AIM) is an enthusiast media company that serves passionate individuals in niche markets such as home, marine, and other specialized interests. AIM produces leading consumer and trade events, websites, magazines, films, and TV shows. Historically, their portfolio included well-known brands across outdoor, equine, and healthy living sectors, though the company has undergone strategic divestitures to focus on core growth areas. AIM is known for its deep engagement with enthusiast communities and its ability to create high-quality content across multiple platforms.
Where is Active Interest Media's Headquarters?
HQ Function
The Boulder headquarters serves as the central hub for corporate strategy, financial operations, digital innovation, and overall management of AIM's diverse media properties.
Notable Features:
Located in an area known for its scenic beauty and access to recreational activities. The office likely features modern amenities designed to foster collaboration and creativity suitable for a dynamic media company.
Work Culture:
AIM's work culture is likely characterized by a passion for the enthusiast markets it serves. It probably encourages innovation, collaboration, and a deep understanding of its audience's interests. Given its Boulder location, there might be an emphasis on work-life balance and an appreciation for outdoor and lifestyle pursuits.
HQ Significance:
The Boulder HQ is significant as it centralizes operations for a company that has navigated significant portfolio changes, focusing on core strengths. Its location in a tech and outdoor-friendly city supports talent acquisition and industry connections.
Values Reflected in HQ: The headquarters likely reflects values of passion for niche interests, quality content creation, community engagement, and adaptability in the evolving media landscape.
Location:
While primarily focused on the North American market, Active Interest Media's brands and digital content reach a global audience of enthusiasts. Some of their publications may have international distribution or licensing agreements, and their digital platforms are accessible worldwide, supporting international enthusiast communities in their respective niches.
Street Address:
5720 Flatiron Parkway
City:
Boulder
State/Province:
CO
Country:
USA
Active Interest Media's Global Presence
El Segundo, CA, USA
Address: 2041 Rosecrans Ave, Suite 280, El Segundo, CA 90245
Serves as a key location for West Coast operations and engagement with marine and coastal lifestyle enthusiast communities. Its proximity to Southern California's boating scene is advantageous for relevant brands.
Des Moines, IA, USA
Address: Specific street address not readily available. Operations are based in Des Moines.
Provides operational support and taps into talent pools in the Midwest, potentially focusing on markets like home building, design, or other specialized enthusiast areas.
Buying Intent Signals for Active Interest Media
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Active Interest Media
As of April 2025, Active Interest Media' leadership includes:
Investors of Active Interest Media
Active Interest Media has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There has been notable activity within Active Interest Media's leadership, particularly with strategic divestitures. While specific new hires or exits beyond broader company news are not prominently publicized, the company structure has evolved. Peter Miller was announced as President of the Home Group in November 2023.
New Appointments:
Technology (Tech Stack) used by Active Interest Media
Discover the tools Active Interest Media uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Active Interest Media Email Formats and Examples
Active Interest Media commonly uses the email format [first_initial][last]@aimmedia.com. This is a standard pattern for many corporations, facilitating easy contact with employees if their name is known.
[first_initial][last]@aimmedia.com
Format
jdoe@aimmedia.com
Example
85%
Success rate
News and media
aimmedia.com • May 2, 2024
Active Interest Media Sells its Equine Network Business to Growth Catalyst Partners
Active Interest Media (AIM) announced it has sold its Equine Network business to Growth Catalyst Partners (GCP), a Boulder-based private equity firm. The sale includes well-known brands such as Horse&Rider, Equus, Dressage Today, and Practical Horseman. AIM stated it will continue to focus on its other core enthusiast areas like Marine, Home, and Collectibles....more
aimmedia.com • November 29, 2023
Active Interest Media Names Peter Miller President of Home Group
Active Interest Media (AIM) announced that Peter Miller has been named President of its Home Group. Miller will oversee all brands within the group, including Old House Journal, Traditional Building, Period Homes, New Old House, Log & Timber Home Living, Cabin Living, Timber Home Living, and the Traditional Building Conference Series....more
aimmedia.com • January 10, 2023
Active Interest Media Acquires Three Iconic Brands From Outdoor Sportsman Group
Active Interest Media (AIM) announced the acquisition of three leading enthusiast brands from Outdoor Sportsman Group (OSG): Fly Fisherman, Gun Dog, and Wildfowl. These brands are leaders in their respective categories and complement AIM’s existing portfolio of enthusiast media....more
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