Abwaab
Abwaab's Overview
Abwaab Technologies is a fast-growing EdTech company dedicated to making high-quality education accessible to K-12 students across the Middle East, North Africa, and Pakistan (MENAP). Launched in 2019, Abwaab offers an online learning platform that provides engaging video lessons, interactive assessments, and personalized learning paths tailored to local curricula. Their mission is to empower students by providing affordable and effective supplementary learning tools, helping them to understand concepts better, practice effectively, and track their academic progress. The platform aims to bridge educational gaps and equip students with the knowledge and skills necessary for future success.
Where is Abwaab's Headquarters?
HQ Function
The Dubai headquarters primarily focuses on corporate strategy, business development, investor relations, marketing, and regional expansion efforts.
Notable Features:
Located within a dynamic tech ecosystem, likely featuring modern office amenities designed to foster collaboration and innovation.
Work Culture:
Characterized by a fast-paced, mission-driven environment with a strong emphasis on innovation in education, collaboration, and making a tangible impact on students' lives. They foster a culture of learning and growth among employees.
HQ Significance:
Dubai's strategic location provides Abwaab with access to international talent, investment opportunities, and a central point for managing its operations across diverse MENAP markets.
Values Reflected in HQ: The headquarters' choice reflects Abwaab's ambition, commitment to leveraging technology, and focus on regional leadership in the EdTech sector.
Location:
Abwaab Technologies has a strong and expanding presence primarily focused on the Middle East, North Africa, and Pakistan (MENAP) region. Key functions such as technology development, product management, content creation, marketing, sales, and customer support are strategically distributed across its offices in Dubai (UAE), Amman (Jordan), Cairo (Egypt), and key cities in Pakistan. This distributed model allows Abwaab to tailor its educational offerings to specific local curricula and languages, ensuring relevance and effectiveness for students in diverse markets within the region.
Street Address:
Dubai Silicon Oasis Authority (DSOA) Building (or similar tech park office)
City:
Dubai
State/Province:
Dubai
Country:
United Arab Emirates
Abwaab's Global Presence
Amman, Jordan
Address: King Hussein Business Park or similar tech-focused area in Amman
Leverages local tech talent for platform development and content creation, initially serving the Jordanian market and then expanding to support other Arabic-speaking regions.
Cairo, Egypt
Address: Likely a central business district or tech park in Cairo
Drives growth and localization for the Egyptian education system, tailoring content and services to meet the needs of Egyptian students and educators.
Karachi or Lahore, Pakistan
Address: Key commercial area in Karachi or Lahore
To penetrate and serve the significant student population in Pakistan, adapting the platform to local educational standards and needs following its acquisition of Edmatrix.
Buying Intent Signals for Abwaab
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Executive Team of Abwaab
As of April 2025, Abwaab' leadership includes:
Investors of Abwaab
Abwaab has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
While specific high-profile executive movements are not frequently publicized outside of major announcements, Abwaab Technologies has undergone strategic shifts, including workforce adjustments in early 2023 to focus on AI and social learning. The core founding team remains central to its leadership. No major C-level public hires or exits have been prominently announced in the last 12-18 months, but internal role changes and team restructuring are common in fast-growing tech companies.
Technology (Tech Stack) used by Abwaab
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Abwaab Email Formats and Examples
Abwaab Technologies likely uses common corporate email formats. The most probable formats are [first].[last]@abwaab.com or [first_initial][last]@abwaab.com. For example, an employee named Jane Doe might have an email address like jane.doe@abwaab.com.
[first].[last]@abwaab.com
Format
example.name@abwaab.com
Example
80%
Success rate
News and media
TechCrunch • March 22, 2023
Abwaab Lays Off Staff as It Pivots to AI and Social Learning
Edtech platform Abwaab, focused on the MENA region, conducted layoffs and shifted its strategy towards AI-powered and social learning features. This move aims to address increased competition and economic challenges by enhancing platform engagement and personalization....more
Wamda • October 26, 2022
Abwaab acquires Edmatrix, enters Pakistan
MENA-based edtech platform Abwaab has acquired Pakistan’s Edmatrix, an online learning platform providing educational content for local K-12 students. This acquisition marks Abwaab's entry into the Pakistani market, significantly expanding its regional footprint....more
MENAbytes (Now part of Wamda) • November 16, 2021
Abwaab raises $20 million Series A to expand its edtech platform across MENA
Dubai-headquartered edtech Abwaab raised $20 million in a Series A funding round led by BECO Capital, with participation from 4DX Ventures, GSV Ventures, Wamda Capital, and others. The investment is aimed at scaling operations, enhancing product offerings, and expanding into new markets within the MENAP region....more
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