AB Trav och Galopp
AB Trav och Galopp's Overview
Aktiebolaget Trav och Galopp (ATG) is the primary organization for horse race betting in Sweden, founded in 1974. Its core mission is to ensure the long-term financial health and development of Swedish trotting (trav) and thoroughbred racing (galopp). ATG offers a diverse portfolio of betting products on domestic and international horse races, as well as sports betting and casino games, primarily through its digital platforms and retail partners. The company operates under a license from the Swedish government and is committed to responsible gaming, with a significant portion of its surplus reinvested into the Swedish equestrian industry to support horses, participants, and facilities.
Where is AB Trav och Galopp's Headquarters?
HQ Function
The headquarters serves as the central command for all of ATG's operations, including strategic planning, product development, marketing, financial management, legal affairs, and customer support oversight for the Swedish market.
Notable Features:
Situated at Solvalla, Sweden's national arena for trotting, the HQ benefits from direct proximity to premier racing events. Hästsportens Hus is a modern facility designed to consolidate key equestrian organizations.
Work Culture:
The work culture at ATG HQ is characterized by a passion for equestrian sports and gaming, combined with a strong focus on technology, customer experience, and responsible business practices. It fosters collaboration and innovation in a dynamic industry.
HQ Significance:
Its location at Solvalla underscores ATG's integral role in and commitment to Swedish horse racing, facilitating close interaction with the sport's core activities and stakeholders.
Values Reflected in HQ: The headquarters reflects ATG's dedication to the equestrian world, its commitment to being a modern, technology-driven gaming company, and its role as a central pillar of Swedish horse racing.
Location:
While ATG's primary focus remains on the Swedish market, it has strategically expanded its operations internationally. Key international activities include offering betting products in Denmark (via its 25syv brand) and previously in Germany. It maintains a significant operational and technology hub in Malta to support its international ambitions. ATG also participates in international horse racing pools, allowing customers from different countries to bet into common liquidity pools, and provides its Swedish customers with access to betting on major international racing events. Its digital platforms are designed to serve customers in various regulated markets.
Street Address:
Hästsportens Hus, Travplan, Solvalla
City:
Stockholm (postal town: Bromma)
State/Province:
Stockholm County
Country:
Sweden
AB Trav och Galopp's Global Presence
Sliema, Malta
Address: Level 7, The Plaza Commercial Centre, Bisazza Street, Sliema, SLM 1640, Malta
To support ATG's international growth strategy, leverage Malta's established iGaming ecosystem, including its talent pool and regulatory framework, and manage digital operations for certain international markets.
Copenhagen, Denmark
Address: Prags Boulevard 49B, 2. sal, 2300 København S, Denmark
To establish and grow ATG's presence in the competitive Danish gaming market, offering tailored products and experiences for Danish customers while adhering to local regulations.
Buying Intent Signals for AB Trav och Galopp
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AB Trav och Galopp
As of April 2025, AB Trav och Galopp' leadership includes:
Investors of AB Trav och Galopp
AB Trav och Galopp has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, ATG has made several key appointments to its management team, strengthening its capabilities in technology, sales, and marketing to support its strategic objectives and market position.
New Appointments:
Technology (Tech Stack) used by AB Trav och Galopp
Discover the tools AB Trav och Galopp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AB Trav och Galopp Email Formats and Examples
Aktiebolaget Trav och Galopp (ATG) commonly uses the 'firstname.lastname@atg.se' email format for its employees. This is a prevalent structure in Swedish companies, offering a straightforward way to reach personnel.
firstname.lastname@atg.se
Format
fornamn.efternamn@atg.se
Example
90%
Success rate
News and media
ATG Newsroom • 2024-02-29
Aktiebolaget Trav och Galopp strengthens gaming responsibility and introduces mandatory fixed loss limits
ATG is enhancing its responsible gaming framework by implementing mandatory fixed loss limits for all customers on its casino games. This proactive measure aims to create a safer gaming environment and underscores ATG's commitment to player protection and sustainable operations....more
ATG Newsroom • 2024-01-29
Aktiebolaget Trav och Galopp acquires two leading communities for trotting and horse racing in Denmark
ATG has acquired Travet.dk and Hestegalleri.dk, two of Denmark's leading online communities for trotting and general horse racing enthusiasts. This strategic acquisition aims to bolster ATG's engagement with the Danish equestrian community and support the growth of its Danish betting brand, 25syv....more
ATG Newsroom • 2023-10-26
Aktiebolaget Trav och Galopp Interim Report January - September 2023: Increased focus on horse betting and a safer gaming experience
ATG's Q3 2023 report showed net gaming revenue of SEK 3.8 billion, with total revenue at SEK 4.5 billion. The company highlighted increased customer activity in horse betting and continued investment in responsible gaming measures to ensure a secure customer experience. The surplus allocated to Swedish Trotting and Swedish Gallop amounted to SEK 1.5 billion year-to-date....more
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