A Better Florist
A Better Florist's Overview
A Better Florist is a tech-enabled online flower delivery service dedicated to making sending and receiving flowers simple, affordable, and beautiful. They focus on providing high-quality, fresh floral arrangements with an efficient same-day delivery service in multiple cities. Their mission is to disrupt the traditional florist industry by leveraging technology for a better customer experience, from easy online ordering to transparent pricing and reliable logistics. They cater to a wide range of occasions, offering modern and stylish bouquets designed to convey emotions effectively.
Where is A Better Florist's Headquarters?
HQ Function
Serves as the central operational and strategic hub, overseeing technology development, marketing, regional expansion, financial operations, and core business management.
Notable Features:
Located in a modern commercial building, the headquarters likely features an open-plan office designed for collaboration and agility, with strong tech infrastructure to support its e-commerce platform.
Work Culture:
Fast-paced, innovative, and customer-centric, reflecting its startup origins and focus on technology-driven solutions. Emphasizes teamwork, efficiency, and creative problem-solving.
HQ Significance:
The Singapore HQ is pivotal as the company's birthplace and the command center for its international expansion and technological innovation in the floristry industry.
Values Reflected in HQ: The headquarters likely reflects values of efficiency, innovation, transparency, and a modern approach to business, favoring functional and tech-forward design.
Location:
A Better Florist operates with a significant presence in key urban centers across Southeast Asia and the Middle East. Its global functions are supported through a network of local fulfillment centers and dedicated operational teams in each country. Key globally supported functions include: centralized technology platform development and maintenance, international brand marketing strategy, supply chain and procurement coordination for certain non-perishable goods, and overall business development. However, most customer-facing operations such as flower sourcing, floral design, last-mile delivery, and customer service are localized to ensure product freshness and cater to regional market nuances.
Street Address:
10 Kallang Avenue, #05-17 Aperia Tower 2
City:
Singapore
State/Province:
N/A
Country:
Singapore
A Better Florist's Global Presence
Hong Kong, Hong Kong SAR
Address: Centralized workshop and fulfillment center in Hong Kong (specific address not publicly listed for operational security).
To provide fresh, high-quality flowers and rapid delivery services to customers in the densely populated Hong Kong market, catering to local tastes and occasions with efficient e-commerce solutions.
Kuala Lumpur, Malaysia
Address: Centralized workshop and fulfillment center in Kuala Lumpur (specific address not publicly listed for operational security).
To serve the growing Malaysian market with affordable, stylish floral arrangements and gifts, adapting to local preferences, festive seasons, and demand for reliable online flower delivery.
Dubai, UAE
Address: Centralized workshop and fulfillment center in Dubai (specific address not publicly listed for operational security).
To cater to the diverse and affluent market in Dubai and the UAE, offering premium floral products, luxury gifting options, and dependable delivery for personal, corporate, and event-based needs.
Buying Intent Signals for A Better Florist
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Executive Team of A Better Florist
As of April 2025, A Better Florist' leadership includes:
Investors of A Better Florist
A Better Florist has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There has been no widely publicized news regarding significant executive new hires or exits at A Better Florist in the last 12 months. The company generally maintains a low public profile regarding internal leadership changes unless they are of major strategic importance. Key leadership, including the founder, appears stable.
Technology (Tech Stack) used by A Better Florist
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A Better Florist Email Formats and Examples
A Better Florist likely utilizes standard corporate email formats for communication. The most common patterns for companies of this type involve using the first name or a combination of first and last names.
A common email format is likely [first_name]@abetterflorist.com (e.g., steve@abetterflorist.com). For general inquiries, aliases such as support@abetterflorist.com or hello@abetterflorist.com are typically used.
Format
hello@abetterflorist.com
Example
75%
Success rate
News and media
Forbes • August 21, 2017
This Startup Is Disrupting Southeast Asia's Flower Industry With Next-Gen Delivery And Design
An article detailing A Better Florist's impact on the Southeast Asian flower market through its tech-driven approach, efficient delivery system, and focus on contemporary floral design, challenging traditional industry players....more
TechCrunch • July 12, 2016
A Better Florist raises seed funding to expand its flower delivery service across Southeast Asia
TechCrunch reported on A Better Florist securing seed funding from notable investors like Golden Gate Ventures and 500 Startups to fuel its expansion and further develop its technology platform for flower delivery in Southeast Asia....more
Company Blog & Local Media Features • Ongoing
A Better Florist Continuously Innovates with Seasonal Collections and Expanded Gift Offerings
A Better Florist consistently updates its product catalog with new seasonal flower collections, unique bouquet designs, and an expanded range of complementary gifts like chocolates, balloons, and personalized notes. These updates are often featured on their company blog and highlighted in local lifestyle media, reflecting their commitment to providing fresh and relevant options for customers across their service regions....more
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