Carta
Carta's Overview
Carta (formerly eShares, Inc.) is a global ownership and equity management platform for founders, investors, and employees. Founded in 2012, Carta helps companies and investors manage their cap tables, valuations, portfolio investments, and equity plans. Their mission is to create more owners by mapping and connecting the global ownership network. Carta serves private and public companies, venture capital firms, and law firms, providing tools for equity compensation, 409A valuations, and liquidity.
Where is Carta's Headquarters?
HQ Function
Serves as the central hub for executive leadership, strategic planning, core product development, engineering, marketing, and corporate operations.
Notable Features:
Modern office space within a prominent skyscraper in San Francisco's Financial District, designed to foster collaboration and innovation with open layouts and tech-enabled meeting spaces.
Work Culture:
Dynamic, fast-paced, and mission-driven, emphasizing transparency (a core value related to equity), innovation, and employee ownership. The culture encourages problem-solving and continuous learning.
HQ Significance:
Strategically located in the heart of the global tech industry, providing Carta with direct access to a rich talent pool, venture capital networks, and a vibrant ecosystem of startups and established technology companies.
Values Reflected in HQ: The headquarters' design and functionality likely reflect Carta's values of transparency, efficiency, and innovation, aiming to create an environment conducive to building cutting-edge financial technology.
Location:
Carta supports its global customer base through strategically located offices in North America (USA, Canada), South America (Brazil), and Europe (UK). These offices house functions including engineering, product development, sales, customer success, operations, and regional leadership, enabling Carta to serve diverse markets and tap into global talent pools.
Street Address:
333 Bush St, Floor 23
City:
San Francisco
State/Province:
CA
Country:
USA
Carta's Global Presence
New York, NY, USA
Address: 1 World Trade Center, 83rd Floor, New York, NY 10007
To serve the dense concentration of financial institutions, investors, and companies on the U.S. East Coast, and to tap into the region's diverse talent pool.
Seattle, WA, USA
Address: 999 3rd Ave, Suite 700, Seattle, WA 98104
To expand R&D capabilities and attract top engineering talent from another major U.S. tech hub.
Salt Lake City, UT, USA
Address: 250 S Main St, Salt Lake City, UT 84101
To enhance operational efficiency, provide excellent customer service, and access a skilled workforce in a cost-effective location.
Rio de Janeiro, Brazil
Address: Praia de Botafogo, 300 - Botafogo, Rio de Janeiro - RJ, 22250-040, Brazil
To tap into the growing tech talent pool in Latin America and support Carta's expansion in the region.
London, United Kingdom
Address: Specific address not readily available, generally central London.
To drive growth and serve clients in the European market, adapting to local regulations and business practices.
Kitchener, ON, Canada
Address: Specific address not readily available, generally in the tech district.
To strengthen presence in the Canadian market and leverage the tech talent in the Waterloo-Kitchener tech corridor.
Buying Intent Signals for Carta
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Carta
As of April 2025, Carta' leadership includes:
Investors of Carta
Carta has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Carta has seen notable executive appointments in the past year, strengthening its leadership team, including a new President, CFO, and CRO. There was also a change in the Chief People Officer role.
Departures
New Appointments:
Technology (Tech Stack) used by Carta
Discover the tools Carta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Carta Email Formats and Examples
Carta commonly uses the first.last email format. Other potential formats could include first initial + last name, or just the first name, although these are less common for companies of its size.
first.last@carta.com
Format
jane.doe@carta.com
Example
90%
Success rate
News and media
Carta Blog / PR Newswire • March 7, 2024
Carta Appoints Heidi Johnson as Chief Revenue Officer
Carta announced the appointment of Heidi Johnson as its new Chief Revenue Officer. Johnson brings extensive experience from roles at Okta and Salesforce to lead Carta's global sales and go-to-market strategy....more
TechCrunch / Multiple Sources • January 18, 2024
Carta Conducts Layoffs, Reducing Workforce by Approximately 10%
Carta laid off about 10% of its staff, impacting around 230 employees, as part of a restructuring effort to focus on core business objectives and achieve profitability. CEO Henry Ward communicated the decision citing changing market conditions....more
Carta Blog / Business Wire • October 24, 2023
Former Google VP Jerry Dischler Joins Carta as President
Carta announced that Jerry Dischler, a former Vice President at Google, has joined the company as President. Dischler will oversee product, engineering, design, and operations at Carta....more
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