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2XU's Overview

Total employees194
HeadquartersCremorne
Founded2005

2XU (which stands for "Two Times You") is a global leader in performance sportswear, specializing in compression garments designed to optimize athletic performance and recovery. Founded in Melbourne, Australia, in 2005, 2XU engineers technically advanced apparel for athletes across various disciplines, including running, triathlon, training, and team sports. Their products are backed by scientific research and are trusted by professional athletes, sporting institutes, and active individuals worldwide seeking to enhance their physical capabilities and reduce recovery times.

Where is 2XU's Headquarters?

HQ Function

The headquarters serves as the central command for 2XU's global operations, including product design and development, research into advanced fabric technologies, global marketing strategies, and international brand management.

Notable Features:

The office is likely a modern, open-plan space designed to foster collaboration and reflect the brand's innovative and performance-driven ethos. Specific architectural details are not widely publicized, but its location in Cremorne places it among contemporary commercial developments.

Work Culture:

2XU's work culture is characterized by a passion for sport, innovation, and high performance. It's a dynamic environment that often attracts individuals who are active and aligned with the brand's mission to help people achieve their best.

HQ Significance:

This location is pivotal for driving 2XU's innovation in compression and sports apparel technology. It's where key strategic decisions are made, impacting the brand's product lines and global market presence.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect 2XU's core values of performance, innovation, quality, and a commitment to athletic advancement.

Location:

2XU has a significant global footprint, with its products available in over 70 countries. This is achieved through a multi-channel strategy encompassing e-commerce via regional websites, a network of authorized retailers and specialty sports stores, and direct engagement with sports teams and organizations. Key functions supported globally include localized marketing, sales, logistics, and customer service to cater to a diverse international athletic community.

Street Address:

22-24 Cremorne Street

City:

Cremorne

State/Province:

VIC

Country:

Australia

2XU's Global Presence

Various global regions including North America, Europe, and Asia-Pacific

Address: Specific office addresses for regional hubs beyond the global HQ in Melbourne are generally not publicly itemized. Operations are managed through regional teams and distribution partners.

To manage and expand 2XU's brand presence and product availability in key international markets, ensuring localized strategies and support for retailers and consumers.

Buying Intent Signals for 2XU

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 2XU

As of April 2025, 2XU' leadership includes:

Marc Bittner - Chief Executive Officer
Barclay McBain - Chief Financial Officer
Fran Schmetz - Chief Marketing Officer
Jamie Hunt - Co-Founder & Chief Product Officer

Investors of 2XU

2XU has been backed by several prominent investors over the years, including:

L Catterton (majority stakeholder)
LVMH Moët Hennessy Louis Vuitton (through its partnership in L Catterton)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information does not indicate major executive hires or departures at 2XU within the immediate past 12 months (mid-2023 to mid-2024). The company made significant additions to its leadership, including a Chief Financial Officer and Chief Marketing Officer, in late 2022 and early 2023, strengthening its executive team for continued growth.

Technology (Tech Stack) used by 2XU

Discover the tools 2XU uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

2XU Email Formats and Examples

While 2XU's specific email format is not officially published, companies of its structure commonly use patterns such as [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com]. Variations may exist based on department or region.

[first_initial][last]@2xu.com or [first].[last]@2xu.com

Format

jdoe@2xu.com or jane.doe@2xu.com

Example

75%

Success rate

News and media

Endurance SportswireNovember 30, 2023

2XU and Human Powered Health Cycling Announce Multi-Year Partnership

2XU announced a multi-year partnership with Human Powered Health Cycling, becoming the team's official compression and high-performance sock partner. This collaboration aims to support athlete performance and recovery for both the men's and women's professional cycling teams, leveraging 2XU's expertise in advanced fabric technology....more

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