Automattic
Automattic's Overview
Automattic Inc. is a leading web development company committed to making the web a better place. Founded by Matt Mullenweg, co-founder of WordPress, Automattic is the driving force behind popular platforms like WordPress.com, WooCommerce, Tumblr, Jetpack, Akismet, and Gravatar. With a mission to democratize publishing and commerce, the company empowers millions of individuals and businesses worldwide. Automattic is renowned for its fully distributed work culture, with employees collaborating from across the globe to build products and services that power a significant portion of the web.
Where is Automattic's Headquarters?
HQ Function
Serves as the official registered address for legal, corporate, and administrative correspondence. Day-to-day operations are conducted by a globally distributed team.
Notable Features:
Not applicable in the traditional sense, as Automattic operates on a fully distributed model without a central physical headquarters building for its workforce. Any physical spaces are typically small, optional, or for specific events.
Work Culture:
Automattic's work culture is fundamentally shaped by its remote-first, distributed model. It champions autonomy, trust, asynchronous communication (primarily written), and a strong focus on results over hours clocked. Employees are encouraged to design their work environment and schedule for optimal productivity and work-life integration. The culture is highly transparent and values open source principles.
HQ Significance:
The registered address is primarily for legal and administrative formalities. The true 'headquarters' of Automattic is its global network of employees, reflecting its commitment to a decentralized, inclusive, and talent-focused operational model, allowing them to hire the best people regardless of location.
Values Reflected in HQ: The distributed model directly reflects Automattic's core values of transparency, autonomy, open communication, meritocracy, belief in the power of a global talent pool, and a commitment to making work accessible and flexible.
Location:
Automattic operates globally with a fully distributed team of approximately 1,930 Automatticians spread across around 95 countries. This diverse, remote workforce supports all company functions, including engineering, design, customer support (Happiness Engineers), marketing, and business operations. This model allows Automattic to serve its worldwide user base effectively, provide 24/7 support, and tap into a global talent pool, fostering innovation and a rich company culture without reliance on physical office locations.
Street Address:
60 29th Street, Suite 343
City:
San Francisco
State/Province:
California
Country:
USA
Automattic's Global Presence
Various Global Locations (Distributed)
Address: Automattic does not maintain traditional large-scale offices; employees work from home, co-working spaces, or other remote locations globally.
To tap into global talent, provide 24/7 support and operations, and foster a diverse and inclusive workforce. Some small, optional physical spaces may exist for team meetups or as remnants of acquired companies, but are not primary work locations.
New York City, New York, USA
Address: Physical presence linked to acquired companies like Parse.ly. Specific addresses vary and are not central offices.
Maintains a connection to key industry hubs like NYC for talent, partnerships, and specific product teams, while primarily operating remotely.
Buying Intent Signals for Automattic
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Automattic
As of April 2025, Automattic' leadership includes:
Investors of Automattic
Automattic has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Automattic has seen some key executive appointments in the past 12-18 months, particularly strengthening its marketing and finance leadership, while generally maintaining stability in its core long-term executive team.
New Appointments:
Technology (Tech Stack) used by Automattic
Discover the tools Automattic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Automattic Email Formats and Examples
Automattic primarily uses the [first].[last]@automattic.com email format. Another common format is [first]@automattic.com. These are standard for professional communication with Automatticians.
[first].[last]@automattic.com or [first]@automattic.com
Format
jane.doe@automattic.com or matt@automattic.com
Example
90%
Success rate
News and media
The Verge • April 9, 2024
Automattic Acquires Messaging App Beeper for $125 Million
Automattic has acquired Beeper, the universal messaging app, for a reported $125 million. Beeper's team, including CEO Eric Migicovsky, will join Automattic to continue developing Beeper and explore integrations to enhance messaging capabilities across Automattic's ecosystem of products....more
TechCrunch • October 24, 2023
Automattic's Tumblr to Integrate with Fediverse via ActivityPub
Automattic announced that its blogging platform Tumblr will add support for ActivityPub, the decentralized social networking protocol that powers Mastodon and other federated applications. This move aims to connect Tumblr users with the broader 'fediverse,' promoting interoperability and user control over social media experiences....more
WordPress.com Blog • June 7, 2023
Automattic Introduces Jetpack AI Assistant for WordPress Creators
Automattic launched the Jetpack AI Assistant, a new tool integrated into the WordPress editor via the Jetpack plugin. This AI-powered assistant helps content creators generate diverse text content, adapt tone, translate languages, and correct grammar, aiming to streamline the content creation process on WordPress sites....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Automattic, are just a search away.