Nielsen
Nielsen's Overview
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates in over 55 countries, offering clients a comprehensive understanding of what audiences watch, listen to, and buy.
Where is Nielsen's Headquarters?
HQ Function
The New York headquarters houses global corporate functions, strategic planning, executive leadership, and core business operations oversight.
Notable Features:
Modern office space situated in a key business district of Manhattan, designed to foster collaboration and innovation. It offers advanced technology infrastructure to support global operations.
Work Culture:
Nielsen's headquarters fosters a data-driven, client-focused, and collaborative work environment. The culture emphasizes innovation, integrity, and adapting to the dynamic global media landscape.
HQ Significance:
Serves as the central hub for Nielsen's global strategy development, executive decision-making, financial operations, and brand representation. It's a key point of contact for global clients and partners.
Values Reflected in HQ: The headquarters' design and operations reflect Nielsen's commitment to innovation, global connectivity, precision, and providing a comprehensive understanding of consumer behavior.
Location:
Nielsen supports its global operations through an extensive network of offices and remote teams in over 55 countries across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This widespread presence enables Nielsen to provide localized expertise and support for its core services, including audience measurement (TV, radio, digital), media planning and optimization tools, content analytics (Gracenote), and marketing effectiveness solutions. The company globally supports industries such as media conglomerates, advertising agencies, consumer packaged goods companies, retailers, and telecommunications providers.
Street Address:
675 Avenue of the Americas
City:
New York
State/Province:
NY
Country:
USA
Nielsen's Global Presence
Chicago, IL, USA
Address: 200 W Jackson Blvd, Chicago, IL 60606, USA
Serves as a critical center for Nielsen's North American operations, particularly for data processing, analytics, and supporting a large client base in the Midwest.
London, United Kingdom
Address: The Khiroya Building, The Record Hall, 16-16A Baldwins Gardens, London, EC1N 7RJ, UK
Acts as a strategic hub for serving clients in the United Kingdom and continental Europe, adapting Nielsen's global solutions to meet specific regional media landscape requirements.
Wilton, CT, USA
Address: 50 Danbury Rd, Wilton, CT 06897, USA
Continues to be an important campus for Nielsen's U.S. operations, contributing to data analysis, product development, and client support services.
Buying Intent Signals for Nielsen
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Nielsen
As of April 2025, Nielsen' leadership includes:
Investors of Nielsen
Nielsen has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Nielsen has experienced key leadership changes over the past 12-18 months, notably appointing a new CEO and a new CFO to guide its strategic direction following its privatization.
Departures
New Appointments:
Technology (Tech Stack) used by Nielsen
Discover the tools Nielsen uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nielsen Email Formats and Examples
Nielsen primarily utilizes an email format based on the employee's first and last name. The most common structure is 'firstname.lastname@nielsen.com'. Variations might exist for very common names or specific departments, but this is the standard.
firstname.lastname@nielsen.com
Format
karthik.rao@nielsen.com
Example
80%
Success rate
News and media
Nielsen News Center • April 2, 2024
Nielsen and Nexstar Announce Multi-Year Agreement for Local and National TV Ratings Services
Nielsen and Nexstar Media Group, Inc. announced a multi-year agreement for Nielsen’s Local and National TV ratings services. Nexstar will continue to use a comprehensive suite of Nielsen services to demonstrate audience value to advertisers....more
AdExchanger • April 23, 2024
Nielsen’s Gracenote Launches Programmatic Ad Solution For Smart TVs
Nielsen’s Gracenote introduced a new solution, Gracenote Nexus Auto, to help advertisers programmatically reach smart TV viewers based on their content consumption patterns, including specific TV shows, movies, genres, and stars....more
Nielsen News Center • September 19, 2023
Nielsen Names Karthik Rao Chief Executive Officer
Nielsen announced that its Board of Directors has appointed Karthik Rao as Chief Executive Officer, effective immediately. Rao, a 23-year veteran of Nielsen, most recently served as CEO of Nielsen Audience Measurement....more
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