16 Handles is a popular self-serve frozen yogurt franchise, renowned for its wide array of 16 rotating yogurt flavors, an extensive toppings bar featuring dozens of options, and a vibrant, modern atmosphere. Founded in New York City in 2008 by Solomon Choi, it quickly became a leader in the self-serve fro-yo concept. Customers create their own personalized dessert masterpieces, paying by weight. The brand emphasizes high-quality ingredients, including proprietary kosher-certified yogurts, non-dairy options like sorbets and oatmilk soft serve, and a commitment to a fun, engaging experience for all ages. Acquired by Neil Hershman in 2022 and subsequently by BRIX Holdings, LLC in 2023, 16 Handles continues to innovate and expand its footprint, focusing on franchise growth and menu development.
Serves as the central hub for strategic planning, franchise development and support, marketing, supply chain, and overall brand management for 16 Handles, under the BRIX Holdings multi-brand umbrella.
The headquarters is part of BRIX Holdings' corporate office, facilitating shared services, C-suite expertise, and collaborative opportunities among its portfolio of QSR brands.
A dynamic, growth-focused, and collaborative environment typical of a multi-brand franchise holding company. Emphasis is placed on franchisee success, brand innovation, and operational excellence within the competitive food and beverage industry.
The Dallas headquarters signifies 16 Handles' integration into a larger, experienced franchise management system, providing resources and expertise for accelerated growth and national expansion.
16 Handles' operations are predominantly focused within the United States, with a strong presence on the East Coast and ongoing expansion efforts nationwide. While there may have been limited international franchise locations in the past, current strategic growth and franchise development are concentrated on the U.S. market. Global support functions, such as brand intellectual property management and any future international franchise inquiries, are managed through BRIX Holdings.
5400 Lyndon B Johnson Fwy Ste 1200
Dallas
Texas
USA
Address: N/A
N/A
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As of April 2025, 16 Handles' leadership includes:
16 Handles has been backed by several prominent investors over the years, including:
The most significant leadership event in the last 12 months was the acquisition of 16 Handles by BRIX Holdings in August 2023, with Neil Hershman continuing in his role as CEO of the 16 Handles brand. No other major public announcements of executive hires or exits specifically for the 16 Handles brand leadership team have been made.
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Corporate email communication for 16 Handles, particularly for individuals within the BRIX Holdings structure, likely follows standard professional formats. For general customer service or franchise inquiries, specific email addresses are provided on the company's website.
Common corporate formats likely include [first_initial][last]@brixholdings.com or [first].[last]@brixholdings.com. For 16 Handles specific inquiries: franchising@16handles.com, info@16handles.com.
Format
example: jdoe@brixholdings.com or john.doe@brixholdings.com. For brand inquiries: info@16handles.com.
Example
70%
Success rate
PR Newswire • January 24, 2024
16 Handles announced its strategic plans for significant franchise growth in 2024. The brand aims to expand its national footprint by targeting new domestic markets and offering attractive incentives for multi-unit development, leveraging the support and expertise of parent company BRIX Holdings....more
Restaurant Business Online • August 16, 2023
Restaurant Business Online detailed BRIX Holdings' rationale for acquiring 16 Handles, emphasizing the frozen yogurt chain's strong East Coast presence, established customer loyalty, and significant growth potential within BRIX's multi-brand franchising system....more
QSR Magazine • August 15, 2023
BRIX Holdings, LLC, a multi-brand franchising company renowned for its expertise in the quick-service restaurant sector, officially announced its acquisition of 16 Handles. Neil Hershman, who had acquired 16 Handles in 2022, will continue to lead the brand as its CEO under the new ownership....more
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