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Carta's Overview

Total employees2279
HeadquartersSan Francisco
Founded2012

Carta (formerly eShares) is a global ownership and equity management platform. Founded in 2012, Carta specializes in capitalization table management, valuations, liquidity events, and investor relations for private companies, public companies, investors, and employees. Its mission is to create more owners by simplifying the complexities of equity. Carta serves tens of thousands of companies and millions of security holders, managing trillions of dollars in equity.

Where is Carta's Headquarters?

HQ Function

The San Francisco headquarters serves as the nerve center for Carta's global operations, housing executive leadership, core product development, engineering, marketing, sales strategy, and corporate functions.

Notable Features:

Located in a prominent high-rise building in San Francisco's Financial District, the headquarters likely offers modern, collaborative workspaces, advanced technological infrastructure, and panoramic city views, designed to foster innovation.

Work Culture:

Carta is known for a fast-paced, innovative, and mission-driven work culture. There's an emphasis on transparency, ownership, problem-solving, and serving its diverse client base of startups, investors, and employees.

HQ Significance:

Its location in San Francisco provides strategic access to a rich ecosystem of tech talent, venture capital firms, and a high concentration of startups and growth-stage companies, aligning with Carta's core market.

Values Reflected in HQ: The headquarters' location and design likely reflect Carta's values of ambition, professionalism, innovation, and commitment to building robust infrastructure for the private markets.

Location:

Carta serves a global client base of over 40,000 companies and more than 2 million security holders. While its primary physical office footprint is in North America (USA, Canada) and Brazil, its platform and services are utilized by companies, investors, and employees across numerous countries worldwide. Carta supports equity management, valuations, and liquidity events for a diverse international market, demonstrating its role as a critical infrastructure provider for the global private markets.

Street Address:

333 Bush Street, Floor 23

City:

San Francisco

State/Province:

CA

Country:

USA

Carta's Global Presence

New York, NY, USA

Address: 80 Varick Street, New York, NY 10013

To provide localized support and build strong relationships with startups, venture capital firms, law firms, and financial institutions in the New York metropolitan area and along the East Coast.

Salt Lake City, UT, USA

Address: Two Gateway, 4th Floor, Salt Lake City, UT 84111

To enhance Carta's operational efficiency and customer service capabilities, benefiting from a strong regional talent pool and providing support across different time zones.

Rio de Janeiro, Brazil

Address: Specific address not broadly publicized, but presence confirmed.

To expand Carta's footprint in Latin America, catering to the specific needs of local companies and investors and tapping into the region's burgeoning tech scene.

Seattle, WA, USA

Address: Specific address not broadly publicized.

To engage with and support the tech community in Seattle and the wider Pacific Northwest region, providing sales and customer support.

Buying Intent Signals for Carta

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Carta

As of April 2025, Carta' leadership includes:

Henry Ward - Co-founder & Chief Executive Officer
Jeff Perry - Chief Financial Officer
Heidi Johnson - Chief Product Officer
Vrushali Paunikar - Chief Revenue Officer
Reed Henry - Chief Legal and Compliance Officer

Investors of Carta

Carta has been backed by several prominent investors over the years, including:

Andreessen Horowitz
Lightspeed Venture Partners
Menlo Ventures
Union Square Ventures
Spark Capital
Meritech Capital Partners
Tribe Capital
Silver Lake
Permira

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

In the past 12 months, Carta has experienced notable leadership changes, including strategic hires for Chief Financial Officer and Chief Revenue Officer roles, alongside departures of its Chief People Officer and Chief Technology Officer. These changes reflect ongoing efforts to align leadership with the company's evolving strategic priorities and market conditions.

Departures

Suzy Walther, Suzy Walther, former Chief People Officer, left the company as part of leadership changes.
Jerry Talton, Jerry Talton concluded his tenure as Chief Technology Officer at Carta.

New Appointments:

Jeff Perry, Jeff Perry was appointed as the new Chief Financial Officer, bringing extensive experience in financial leadership for tech companies.
Vrushali Paunikar, Vrushali Paunikar took on the role of Chief Revenue Officer to drive Carta's revenue growth and go-to-market strategies.

Technology (Tech Stack) used by Carta

Discover the tools Carta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Carta Email Formats and Examples

Carta commonly utilizes standard corporate email address formats. The most frequently observed patterns are [first_initial][last]@carta.com and [first].[last]@carta.com. Understanding these formats can be helpful when trying to reach individuals at the company.

[first_initial][last]@carta.com (e.g., jdoe@carta.com) or [first].[last]@carta.com (e.g., jane.doe@carta.com)

Format

hward@carta.com

Example

90%

Success rate

News and media

Forbes2024-01-18

Carta Slashes 20% Of Staff In Second Round Of Layoffs In A Year

Carta announced a significant workforce reduction, laying off approximately 294 employees, or 20% of its staff. CEO Henry Ward cited the need to adapt to evolving market conditions and focus on achieving profitability and sustainable growth in a detailed memo to employees....more

Carta Blog2024-01-09

Carta Welcomes Jeff Perry as Chief Financial Officer

Carta officially announced the appointment of Jeff Perry as its new Chief Financial Officer. Perry brings a wealth of experience from leadership roles at various high-growth technology companies and will oversee Carta's financial strategy and operations....more

TechCrunch2023-07-13

Equity management platform Carta lays off 10% of staff

Carta confirmed it laid off 10% of its workforce, impacting 192 employees. The company stated the decision was part of a restructuring effort to navigate economic headwinds and focus on long-term growth initiatives....more

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