101 Ways
101 Ways's Overview
101 Ways is a product-focused technology consultancy that partners with clients to build high-performing teams and deliver quality digital products efficiently. They are experts in agile delivery, software engineering, cloud infrastructure, and data solutions, aiming to help organizations embed best practices and create user-centric products. Their approach focuses on 'doing the right thing' and providing pragmatic solutions to complex technology challenges.
Where is 101 Ways's Headquarters?
HQ Function
Serves as the central hub for UK and European operations, client engagement, talent acquisition, and strategic leadership for the consultancy.
Notable Features:
Located in a Fora building, renowned for its modern, premium, and flexible workspaces designed to foster collaboration and innovation, equipped with high-spec amenities and co-working facilities.
Work Culture:
The work culture at 101 Ways emphasizes agile methodologies, continuous learning, collaboration, and a strong sense of community. It's known for a 'people-first' approach, encouraging autonomy, expert craftsmanship, and delivering impactful solutions for clients.
HQ Significance:
Its strategic London location provides excellent access to a diverse talent pool, key clients across various sectors (including finance, retail, and media), and a vibrant international tech ecosystem. This supports 101 Ways' growth and market presence.
Values Reflected in HQ: The choice of a dynamic, modern, and collaborative work environment like Fora reflects 101 Ways' core values of innovation, collaboration, quality, and adaptability.
Location:
101 Ways primarily operates from its key hubs in London, Amsterdam, and Manchester, delivering technology consulting services across the UK and Europe. They support global clients in areas such as digital transformation, product development, agile coaching, cloud engineering, and data solutions, often embedding their expert teams directly with clients or collaborating remotely to serve international needs.
Street Address:
Fora, 241 Southwark Bridge Road
City:
London
State/Province:
Greater London
Country:
United Kingdom
101 Ways's Global Presence
Amsterdam, Netherlands
Address: Fora - The Regent, Vijzelstraat 20, 1017 HK Amsterdam
To tap into Amsterdam's thriving tech scene, attract European talent, and provide localized support for clients in mainland Europe.
Manchester, UK
Address: Key regional hub; specific office address is typically within a flexible workspace catering to their project and team needs in the area.
To leverage Manchester's strong tech talent pool, offer localized services to regional clients, and expand 101 Ways' UK operational footprint beyond London.
Buying Intent Signals for 101 Ways
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Executive Team of 101 Ways
As of April 2025, 101 Ways' leadership includes:
Investors of 101 Ways
101 Ways has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In early 2024, 101 Ways announced a significant leadership transition with Zane Gambasin appointed as CEO, and founder Kelly Waters moving to the role of Chair. This change aims to steer the company's next phase of strategic growth and market expansion.
New Appointments:
Technology (Tech Stack) used by 101 Ways
Discover the tools 101 Ways uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
101 Ways Email Formats and Examples
101 Ways commonly uses the email format [first].[last]@101ways.com for its employees. This is the most prevalent structure for professional communication within and outside the company. Other formats might exist but are less common.
[first].[last]@101ways.com
Format
jane.doe@101ways.com
Example
85%
Success rate
News and media
101 Ways Website • February 27, 2024
101 Ways Recognized in FT 1000: Europe’s Fastest-Growing Companies for Third Consecutive Year
101 Ways has been listed in the FT 1000, the Financial Times’ prestigious ranking of Europe's fastest-growing companies, for the third consecutive year. This recognition highlights its sustained growth, resilience, and significant impact in the technology consulting sector across Europe....more
101 Ways Website • January 23, 2024
101 Ways Appoints Zane Gambasin As New CEO
101 Ways announced the appointment of Zane Gambasin as its new Chief Executive Officer. Founder Kelly Waters will transition to the role of Chair, continuing to support the company’s strategic vision and growth trajectory in the technology consulting market....more
Growth Capital Partners • November 16, 2021
GCP invests in 101 Ways to support continued growth
Growth Capital Partners (GCP) announced its investment in 101 Ways, a product-focused technology consultancy. The partnership aims to support 101 Ways' ongoing expansion, enhance its service offerings, and scale its operations to meet increasing client demand....more
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